"Make A Promise Day" — May 4th

May The Fourth Be With You!

Guest Speaker Matthew Cossolotto, Author of HabitForce! and Creator of “Make A Promise Day,” Speaks About “The Power of Making a Promise” To The Eastchester, NY, Rotary Club

Highlighting the promise he made to his dying mother, Cossolotto declares “A promise is like a goal on steroids” and quotes John Assaraf — “We’re neurologically wired not to break our promises.”

Matthew’s Mantra:  Make A Promise.  Keep Your Word.  Change Your Life. Transform The World.

Yorktown Heights, NY – July 21, 2011 – Author and guest speaker Matthew Cossolotto (aka The Podium Pro) spoke to the Eastchester, NY, Rotary Club yesterday about “The Power of Making a Promise.”  Cossolotto is the creator of “Make A Promise Day” (May 4th), which has been officially proclaimed by the Yorktown, NY, Town Board and the Westchester County Executive.  (See Proclamation links below.)

Author of HabitForce! and All The World’s A Podium, Cossolotto is a former aide to U.S. House Speaker Jim Wright and Congressman Leon Panetta (now Secretary of Defense).  He’s writing a book called The Power of Making a Promise with a foreword by Jack Canfield, co-creator of the Chicken Soup for the Soul series.

Here are some of the highlights of Cossolotto’s remarks to the Eastchester Rotary.

  • Cossolotto began by describing the promise he made to his mother on her deathbed that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory.  His mother looked up at him, smiled brightly with determination, and said: “You do that, Matthew.  You do that.”  The resulting book, complete with Cossolotto’s dedication to his mother, is HabitForce! (signed copies available on http://www.ThePodiumPro.com.)
  • “A promise is like a goal on steroids,” Cossolotto said.  “Whether you want to lose weight, stop smoking, or write a book, if you say those two magic words – I Promise – you’ll make a much stronger emotional commitment to the outcome than if you simply make a goal, a commitment, an intention, or a New Year’s resolution.  You should turn important goals into heartfelt promises because a promise is much more powerful.  You’re more accountable and a promise helps you put your heart into it.  If you also anchor a promise made to someone you care about to a special day of the year – Mother’s Day, Father’s Day, your own birthday – you’ll increase your level of emotional commitment to the outcome.“
  • Cossolotto recounted a heartwarming promise made by best-selling author John Assaraf.  In an interview for Cossolotto’s forthcoming book, Assaraf revealed for the first time a moving promise he made to God on the day each of his two sons was born.  In effect, he expressed gratitude to God for taking care of his sons in the womb and then he made a solemn promise to God that he would take care of his sons from now on the best way he could.

Cossolotto also quoted Assaraf as follows:  “We are neurologically wired not to break our promises.”  Assaraf and    Cossolotto also discussed the idea of starting a new tradition of making promises on the birth of our children. At one point in the interview Assaraf suggests: “Why not make a promise to a child that’s just been born?”

Read more about Cossolotto’s interview with John Assaraf by clicking on this link:  http://wp.me/pSLX3-7w.  Here’s the link to an edited version of Cossolotto’s interview the John Assaraf as posted on YouTube on Make A Promise Day, May 4, 2011: http://youtu.be/LYdemF5H1KA.

  • Marshall Sylver – Host of “Get Rich Radio” – Takes The Promise Challenge.  Cossolotto described the very public promise made by Marshall Sylver, host of Get Rich Radio http://www.getrichradio.com, during Cossolotto’s interview on July 13, 2011.  Sylver promised his audience that he would lose 55 pounds by October 12, 2011.  He also promised if he didn’t get his weight down to 195 pounds or less, he would give $5,000 to the first caller to his radio show that day who asks about his weight.
  • Tony’s Promise.  Cossolotto recounted the story of Tony’s Promise.  Tragically, 19-year-old Tony McColl was killed on April 16th by a drunk driver in Canada.  Tony’s friends and family created a moving “I Promise” video (http://www.youtube.com/watch?v=nzGhT5hweNM) and “Tony’s Promise” Facebook group (http://www.facebook.com/home.php?sk=group_205770589445576).  Cossolotto said that the example of “Tony’s Promise” offers vivid testimony to the power of making a promise as a way to turn tragedy into a positive campaign to save lives and restore hope.  Inspired by Tony’s Promise, Cossolotto urged young people to make a promise not to drink and drive to their mothers on Mother’s Day and to their fathers on Father’s Day.

To underscore the power of making a promise, Cossolotto often cites several high-profile examples:

  • Oprah Winfrey made a promise to Nelson Mandela that she would build a school for girls in South Africa.
  • Entertainer Danny Thomas made a promise to build a shrine to St. Jude.  That promise led to the establishment of St. Jude Children’s Research Hospital.
  • Nancy Brinker, author of Promise Me and founder of Susan G. Komen for the Cure, promised her sister and breast cancer victim Suzy that she would help find a cure.
  • Before his daughter’s wedding, former president Bill Clinton made a promise to Chelsea that he would watch his diet and take care of his health.
  • Kody Bateman, founder of Send Out Cards, made a promise to his older brother that led to the creation of this inspirational company.
  • NBC’s Al Roker made a promise to his dying father that he would deal with his weight.

Just before “Make A Promise Day,” Cossolotto was featured as an “Inspirational Luminary? on Gail Lynne Goodwin’s popular Inspire Me Today website.  Here’s the link to the feature story: http://www.inspiremetoday.com/archiveDisp.php?type=0&ref=1126. Also here’s the link to an edited version of the “What’s Your Promise?” interview Cossolotto recorded with Goodwin about the life-changing promise she made to her daughter:  http://youtu.be/NfsOpV92sB0

To celebrate “Make A Promise Day” 2011, Cossolotto published an ebook titled A Promise A Day – 30 Days to a Promising Future.  This is a unique collection of 30 personal empowerment promises including the potentially life-changing “Top Ten Promises for a SUCCESSFUL Life.”  Here’s a short video of Cossolotto announcing the publication of A Promise A Day. (http://youtu.be/tXEeMIlRTb4)  This powerful ebook is now available for a nominal investment on Cossolotto’s main website:  http://www.ThePodiumPro.com  

As a guest speaker, Cossolotto offers a lineup of programs for various audiencescolleges, associations, community organizations, nonprofits, and corporations.  He calls his presentations Personal Empowerment Programs … or PEPTalks.   Customized for each audiences, here are the titles of Cossolotto’s top three PEPTalks:

  • The Power of Making a Promise:  Make A Promise.  Keep Your Word.  Change Your Life.  Transform The World.
  • The Joy of Speaking: Turn Stage Fright Into Stage Delight and Speak Your Way to the Peak.
  • Success Is An Inside Job:  Harness Your HabitForce! and Reach Your Peak Personal Potential.

About Matthew Cossolotto: Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (aka “The Podium Pro”) is an author, guest speaker, CEO-level speechwriter, and speech coach. A former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a CEO speechwriter at MCI, Pepsi-Cola International, and GTE. The author of HabitForce! and All The World’s A Podium, he’s working on a new book with a foreword by Jack Canfield about the power of making a promise. Matthew brings his Personal Empowerment Programs — “PEPTalks”– to colleges, associations, and corporations. Visit http://www.ThePodiumPro.com;  http://www.MakeAPromiseDay.com; http://www.MakeAPromiseDay.wordpress.com; Follow Matthew and “Make A Promise Day” on Twitter: http://www.Twitter.com/MakeAPromiseDay.  “Make A Promise Day” greeting cards and other exciting gift items are available for convenient online purchase by visiting Matthew’s Zazzle store: www.Zazzle.com/TheCoz.

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