"Make A Promise Day" — May 4th

May The Fourth Be With You!

Article Published About Turning New Year’s Resolutions Into Promises

Making Resolutions That Promise Results

What’s in a word? When it comes to those heartfelt New Year declarations, says one author, it could make all the difference. 

By Tom Bartley | December 30, 2010  


May all your troubles last

as long as your New Year’s resolutions! — Joey Adams

The time has come to turn our back on the final ticks of a spent year and embrace the shiny hope of a new one. We resolve—and earnestly mean—to do better in our 12-month opportunity for renewal. But those New Year’s resolutions, they tell us, simply go in one year and out the other.

So, how can we improve the odds that we’ll live up to them?

Simple, says author Matthew Cossolotto of Yorktown Heights. Don’t make resolutions. Make promises instead.

“The word promise is important,” he insists. Accorded the respect denied resolution and imbued with a backbone that resolution has yet to achieve, your promise represents a “heart-centered commitment” that creates an emotional attachment, especially when made to a loved one. “We grow up knowing that a promise is something special. A promise is something we’re predisposed to take seriously.”

Cossolotto sees little value in making a resolution. “People don’t take it seriously,” he says. “So what’s the point in doing it?”

To underscore his conviction that promises carry a power all their own, Cossolotto is seeking to have May 4 formally proclaimed, “Make a Promise Day.” So far, the onetime aide to congressmen like House Speaker Jim Wright and Rep. Leon Panetta, now director of the Central Intelligence Agency, has received a warm reception from his hometown Yorktown town board. And he’s just beginning. Declaring, “Today, Yorktown; tomorrow, the world,” Cossolotto plans further appeals to higher levels of government. Indeed, given his choice of date for “Make a Promise Day,” Cossolotto may have his sights set even higher than this globe. “May the 4th be with you,” he says.

Cossolotto’s book HabitForce! is a testament, he notes, to a promise’s power. When his mother, Virginia Hope Butler, was dying, he recalls, they were discussing HabitForce!, which at that time was just a manuscript in progress. For many writers, manuscript-in-progress can be shorthand for project-never-completed. But Cossolotto promised he would not only finish the writing but also dedicate the book to her and get it published. “Her face lit up,” he says, recalling his mother’s reaction, smiling through her pain. “‘You do that, Matthew,’ she said. ‘ You do that!’ And I’m proud to say I did. I think she’d be proud, too.” 

Today, Cossolotto is focused on his forthcoming book, The Power of Making a Promise, which he will discuss at the John C. Hart Public Library in Shrub Oak Feb. 10 at 7:30 p.m. He’s also scheduled to appear at the Mount Kisco Public Library Jan. 15 (11:00 AM) and the Mount Pleasant Public Library in Pleasantville Feb. 5 (10:30 AM).

To make good on your promises, whether of the New Year’s variety or any other, motivational speaker Cossolotto recommends a seven-step program:

1.     Commit emotionally, by making the promise to someone you care about. 

2.     Be specific. Promise to lose 10 pounds, not just “some weight.”

3.     Be selective. Limit promises to the handful of things for which you are willing to put your integrity on the line.

4.     Start small. Tackle a few things you can accomplish rather than risk breaking a promise.

5.     Write it down.

6.     Make it public. Publish your promise on a blog, Twitter or YouTube.

7.     Follow through. Make good on your promise, for yourself as much as for others.

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About Matthew Cossolotto

Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (aka “The Podium Pro”) is an author, guest speaker, CEO-level speechwriter, and speech coach.  A former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a top speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE. The author of The Almanac of European Politics, HabitForce!, and All The World’s A Podium, he’s working on a new book with a foreword by Jack Canfield (co-creator of the Chicken Soup for the Soul series) about the power of making a promise. Matthew brings his Personal Empowerment Programs — “PEPTalks”— to colleges, associations, and corporations.  Visit www.ThePodiumPro.com and www.MakeAPromiseDay.com.

January 4, 2011 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Challenge: You need an expert guest speaker, workshop leader, speechwriter or coach. The Solution: Bring in a pro … The Podium Pro!



For Immediate Release:

Media Contact

Matthew Cossolotto

“The Podium Pro”

New York Office:  914-245-9721




The Challenge:  You need an expert guest speaker, workshop leader, speechwriter or coach.

The Solution:  Bring in a pro … The Podium Pro!


Former Aide to U.S. House Speaker Jim Wright and Congressman Leon Panetta, Matthew Cossolotto – aka “The Podium Pro” – Launches www.ThePodiumPro.com Highlighting His Guest Speaking Programs and PodiumPower! Coaching and Speechwriting Services


A Win-Win Offer:  Cossolotto Offers His Inspirational New Keynote – The Power of Making a Promise – At Introductory Half-Off Fee for First Ten Engagements


YORKTOWN HEIGHTS, NY – August 2, 2010 – If you’re looking for an expert guest speaker, workshop leader, speechwriter or speech coach, Matthew Cossolotto has a solution:  Bring in a pro … The Podium Pro!

Cossolotto – aka “The Podium Pro” – has announced the launch of www.ThePodiumPro.com, a new website that highlights his impressive array of guest speaking topics and PodiumPower! coaching and speechwriting services.

A Win-Win Offer:  Introductory Half-Off Fee for New Keynote

To reward organizations for booking his inspirational new keynote – “The Power of Making a Promise” – Cossolotto is offering an introductory half-off fee for the first ten engagements booked this year.  To learn more about Matthew’s programs related to “The Power of Making a Promise” visit www.TheMakeAPromiseCoach.com.

“I’m very excited about my new positioning as The Podium Pro because this umbrella covers all of my existing and emerging guest speaking programs and builds on my extensive experience providing PodiumPower! coaching and speechwriting services,” Cossolotto said.

As The Podium Pro, Cossolotto’s credentials are impeccable.  He is the author of All The World’s A Podium and a leading authority on executive communications with over two decades of high-level experience.  Having worked closely with corporate titans and top leaders on Capitol Hill, Matthew brings a wealth of high-level public and private sector experience to every client and every audience – corporations, associations, agencies, schools/colleges, and nonprofits.  His clients over the years have included major corporations such as MasterCard, IBM, Lafarge North America, Deloitte, and NeuStar, among many others.

According to Master Coach Norm Lapalme, Founder of MDI Events (www.MDIEvents.com): “Matthew is the perfect guest speaker for your next event.  In particular, I have found Matthew’s “Make A Promise” message to be very motivating and empowering.  I encourage you to consider Matthew the next time you’re looking for a guest speaker or coach.  Matthew’s a real pro … a promise pro and a podium pro!”

As featured on the newly launched www.ThePodiumPro.com, in addition to his PodiumPower! coaching and speechwriting services Cossolotto offers keynotes and workshops on several inspirational topics, including:


  • The Power of Making a Promise: Make A Promise. Keep Your Word.  Change Your Life. (Half-price offer for first 10 engagements)
  • The Joy of Speaking: Turn Stage Fright Into Stage Delight and Speak Your Way to the Peak!
  • Make Your Life a No FAILURE Zone: How to Apply The Six Axioms of Personal Empowerment, Harness Your HabitForce, and FAILURE-Proof Your Life
  • There’s No Such Thing As Someday: Just 7 Days in the Week and “Someday” Isn’t One of Them!
  • The Great Escape! Break Free From FAILURE Traps and Get on the SUCCESS Track

Praise for Matthew Cossolotto’s All The World’s A Podium

“Bravo!  Matthew deserves a prolonged standing ovation for All The World’s A Podium.”

— Jim Wright, Former Speaker, U.S. House of Representatives

“I recommend [Matthew’s] book and his coaching programs to any executive looking to enhance his or her podium power.”

— H. Brian Thompson, Chairman, Comsat International

More About Matthew Cossolotto

A former aide to Congressman Leon Panetta and to House Speaker Jim Wright, Matthew later served as a speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE.  In 1996 Matthew founded Ovations International – “Home of the Standing O®.”   He is the author of HabitForce! and All The World’s A Podium.  To book Matthew as a guest speaker, speechwriter or coach, visit www.ThePodiumPro.com.  To learn more about Matthew’s books and his “Make a Promise” speaking and coaching programs, visit www.ThePodiumPro.com

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August 2, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , , , | Leave a comment

“Standing O” Experts to help you reach your goals and keep your promises!

I’m excited about compiling and posting a list of experts on the Make A Promise Day website.  I refer to this list as my “Standing O” list of experts who can help others find their passion, reach their goals, and keep their promises.  Here’s the list of experts currently featured on the website, complete with photos, brief descritions and website links.  For immediate access, here’s the exact page on the website:  http://www.makeapromiseday.com/May4Launch:

Ken Brown, Les Brown, Brendon Burchard, Jack Canfield, Dr. Wayne Dyer, Roslyn Franken, Rick Frishman, Rich German, Lee Glickstein, Mark Victor Hansen, Steve Harrison, Paul Hoffman, Gay Hendricks, Peggy McColl, Norm Lapalme, Brian Proctor, David Riklan, Tony Robbins, Ken Shelton, Lou Tice, Granville Toogood, and Brian Tracy.  This list of feature experts is sure to grow over time.  If you have suggestions for additional expert resources, please let me know.

May 11, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment