"Make A Promise Day" — May 4th

May The Fourth Be With You!

Matthew Cossolotto – Creator of “Make A Promise Day” and a Former Aide to Congressman Leon Panetta and House Speaker Jim Wright – Praises President Obama for Making and Keeping His Promise to Capture or Kill Osama bin Laden

YORKTOWN HEIGHTS, NY – May 9, 2011 – Author and guest speaker Matthew Cossolotto – creator of Make A Promise Day and former aide to Congressman Leon Panetta and House Speaker Jim Wright – today praised President Obama for making and keeping his promise to get Osama bin Laden.

“Too often we’re disappointed by political leaders who break their campaign promises once they’re in office,” said Cossolotto.  “It’s refreshing to see a politician who makes a firm commitment during the campaign and then keeps his word after winning the election.  That’s just what President Obama did with this daring mission that resulted in the death of Osama bin Laden.  And so I say, ‘Job well done, Mr. President.  A promise well kept.’”

When he was a candidate for president, Barack Obama said on several occasions that he would make it a top priority to capture or kill Osama bin Laden.  Although he didn’t actually use the two magic words — “I Promise” – it was clear on those occasions that Obama was making a firm commitment.

  • In a foreign policy speech in August 2007, Barack Obama said the following:

“I understand that President Musharraf has his own challenges. But let me make this clear. There are terrorists holed up in those mountains who murdered 3,000 Americans. They are plotting to strike again. It was a terrible mistake to fail to act when we had a chance to take out an al Qaeda leadership meeting in 2005. If we have actionable intelligence about high-value terrorist targets and President Musharraf won’t act, we will.”

  • At the August 19, 2007, debate among Democratic candidates for president, candidate Obama said:  “I think that, if we have Osama bin Laden in our sights and we’ve exhausted all other options, we should take him out …”
  • Finally, during the second presidential debate (Oct. 7, 2008) with Senator John McCain, candidate Obama made the promise to kill bin Laden explicit:

“What I have said is we’re going encourage democracy in Pakistan, expand our non-military aid to Pakistan so that they have more of a stake in working with us, but insisting that they go after these militants. And if we have Osama bin Laden in our sights and the Pakistani government is unable or unwilling to take them out, then I think that we have to act, and we will take them out. We will kill bin Laden. We will crush al-Qaida. That has to be our biggest national security priority.”

In his White House speech on May 1, 2011, announcing the success of our commando mission against bin Laden, President Obama explained that “shortly after taking office” he ordered CIA Director Leon Panetta to make the capture or killing of Osama bin Laden “the top priority of our war against al Queda.”

“It’s clear from this brief recounting of the history,” Cossolotto said, “that candidate Obama made a specific promise on several occasions regarding bin Laden and that he took steps shortly after taking office to make good on that promise.  And of course the world now knows that President Obama kept his promise by ordering the courageous and expertly executed commando assault on bin Laden’s compound in Abbottabad, Pakistan.  This is an uplifting story of a solemn promise made and kept on the part of President Obama.  And by the way, as a former aide to Congressman Leon Panetta I also want to say how proud I am of Leon’s skill and leadership in bringing justice to bin Laden.”

Cossolotto knows about the power of making a promise from personal experience.  He made a promise to his mother on her deathbed that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory. The resulting book, complete with Cossolotto’s dedication to his mother, is HabitForce!

Motivated by that firsthand experience, Cossolotto launched the first annual “Make A Promise Day” last May 4th as part of his ongoing mission to share the power of making a promise with millions of people around the world. He’s writing a book about the power of making a promise with a foreword by Jack Canfield, co-creator of the Chicken Soup for the Soul series. The book includes stories about people who have made and kept important promises in their lives.

Cossolotto says his mission is to share the power of making a promise with millions of people around the world.  He’s make strides toward that long-term mission.

The Westchester County Executive (New York) issued a proclamation designating May 4th 2011 and each year thereafter to be “Make A Promise Day.”  Here’s a link to a short YouTube video Cossolotto posted about this Proclamation.  http://www.youtube.com/watch?v=4fXex1ZjpXs.    To read more about the Proclamation, click here (http://wp.me/pSLX3-6W) and read this article on Patch.com (http://pelham.patch.com/articles/may-4-official-unofficial-make-a-promise-day).

Leading up to the second annual “Make A Promise Day” on May 4, 2011, Cossolotto was featured on Gail Lynne Goodwin’s popular Inspire Me Today website.  Here’s the link to the feature story: http://www.inspiremetoday.com/archiveDisp.php?type=0&ref=1126.  Also here’s the link to a short version of the “What’s Your Promise?” interview Cossolotto recorded with Goodwin about the life-changing promise she made to her daughter:  http://youtu.be/NfsOpV92sB0

To celebrate “Make A Promise Day” 2011, Cossolotto published an ebook called A Promise A Day – 30 Days to a Promising Future.  This is a unique collection of personal empowerment promises.  Think of it as a Promise Diary.  Now available for a nominal amount on Cossolotto’s main website:  http://www.ThePodiumPro.com

In praising President Obama for keeping his promise, Cossolotto urges people to extend the spirit of “Make A Promise Day” and harness the power of making a promise on other days with special meaning – birthdays, Memorial Day, Valentine’s Day, wedding anniversaries, graduation day, Father’s Day, Mother’s Day, even Independence Day.

“On Independence Day,” Cossolotto suggests, “why not make a patriotic promise and commit to doing something positive for your country.  At a minimum, people could promise to vote on Independence Day.  On Memorial Day, why not make a promise to do something tangible to honor the men and women who have died in service to our country.”

To underscore the power of making a promise, Cossolotto cites several high-profile examples:

    • Oprah Winfrey made a promise to Nelson Mandela that she would build a school for girls in South Africa.
    • Entertainer Danny Thomas made a promise to build a shrine to St. Jude.  That promise led to the establishment of St. Jude Children’s Research Hospital.
    • Nancy Brinker, author of Promise Me and founder of Susan G. Komen for the Cure, promised her sister and breast cancer victim Suzy that she would help find a cure.
    • Before his daughter’s wedding, former president Bill Clinton made a promise to Chelsea that he would watch his diet and take care of his health.
    •  Kody Bateman, founder of Send Out Cards, made a promise to his older brother that led to the creation of this inspirational company.
    •  NBC’s Al Roker made a promise to his dying father that he would deal with his weight issues.

Cossolotto invites people to submit short summaries of their true promise stories for possible inclusion in forthcoming books, presentations, and interviews. Send a few sentences describing your promise to: Matthew.Promises@Gmail.com.

About Matthew Cossolotto: Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (The Podium Pro) is an author, guest speaker, CEO-level speechwriter, and speech coach. A former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a CEO speechwriter at MCI, Pepsi-Cola International, and GTE. The author of HabitForce! and All The World’s A Podium, he’s working on a new book with a foreword by Jack Canfield about the power of making a promise. Matthew brings his Personal Empowerment Programs — “PEPTalks”– to colleges, associations, and corporations. Visit

http://www.ThePodiumPro.com; http://www.MakeAPromiseDay.com; http://www.MakeAPromiseDay.wordpress.com; Follow Matthew and “Make A Promise Day” on Twitter: http://www.Twitter.com/MakeAPromiseDay.  “Make A Promise Day” greeting cards and other gift items are available for convenient online purchase by visiting Matthew’s Zazzle store: www.Zazzle.com/TheCoz

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