"Make A Promise Day" — May 4th

May The Fourth Be With You!

A Few Highlights From Make A Promise Day — May 4th 2011 — May The Fourth Be With You!

Brand New MAPD Greeting Card and Other MAPD Gift Items Available on www.Zazzle.com/TheCoz

So much going on in recent weeks leading up to the 2nd annual Make A Promise Day on May 4th.  I feel pretty good about it all.  Making steady progress.  Quite a few radio interviews on the topic in recent weeks and some nice local stories.  Several print ads coming out in RTIR (www.RTIR.com) in the coming weeks that should keep the momentum going.

I was especially delighted to be featured on Gail Lynne Goodwin’s www.InspireMeToday.com as an Inspirational Luminary just a few days before Make A Promise Day.  Hope you’ll enjoy my luminary piece but don’t forget to check out Gail’s site and sign up for free daily inspiration!

Several important MAPD items were posted or circulated online on May 4th 2011, such as …

A Promise Story From Best-Selling Author John Assaraf – My Edited What’s Your Promise? Interview

(Blog Post:  http://wp.me/pSLX3-7w)

During the interview, John revealed a remarkable, life-changing promise he made to God on the day each of his two sons was born.  This is a heartwarming and revealing interview about the power of making a promise.  On several occasions during the interview, Assaraf expresses strong support for my “Make A Promise” initiative.  At one point, Assaraf asserts:  “We are neurologically wired, I believe, not to break our promises.”  And he also states:  “A promise takes it [goal-setting] to a whole new level.”  Commenting on my project, John says:  “It’s a great cause and a great mission you’re on.  Good purpose, good mission, good vision attracts good people.”

Listen to the interview as posted on YouTube on Make A Promise Day, May 4, 2011: http://www.youtube.com/watch?v=LYdemF5H1KA&feature=related

From The Westchester County Executive, Robert Astorino, A Make A Promise Day Proclamation!

I was delighted that the Westchester County Executive (here in New York) issued a “Make A Promise Day” proclamation.  Here’s a short link to my blog post (http://wp.me/pSLX3-6W) and a nice article on Patch.com (http://pelham.patch.com/articles/may-4-official-unofficial-make-a-promise-day) to get additional information about the Proclamation.

From Author and Guest speaker Diana DiResta – Make A Promise To Be A Better Public Speaker

May 4th is Make a Promise Day which was started by Matthew Cossolotto. Why make a promise? Because a promise is more powerful than a goal. Quick! How many New Year’s Resolutions have you already broken? When you promise to be a better public speaker, there is an energy and commitment that drives you to action. My military father taught me to never break a promise. When you gave someone your word, that was sacred.

You may keep your promise to others; but what about yourself? I recently made a promise to give up chocolate for one month. It was hard, but I would never have done it if I hadn’t made a promise. A promise is putting a stake in the ground. It’s drawing a line in the sand. You can become a better public speaker right now and the first step begins with a promise.

Read the rest of DiResta’s insightful comments:  http://diresta.com/knockoutpresentationsblog/?p=687

From Andrea Adams-Miller, “The Sexuality Tutor” — Making a Promise to Foster a Healthy Relationship

This blog is inspired by my friend, Matthew Cossolotto, Creator of “Make A Promise Day” (http://www.MakeAPromiseDay.com) because I would like all of you to make a promise to your partner. While Matthew discusses various financial, moral, and personal decisions when it comes to making a promise, my challenge to you is focused on your relationship and your partner. As a relationship consultant, I want you to make a promise to keep the words “Break Up” and “Divorce” out of your vocabulary. Each time we utter these words, we add power to them and start imaging our life as somehow happier if we were alone, rather than deal with the day to day stresses of maintaining a healthy relationship.

READ MORE:  Visit http://www.sexualitytutor.com (click on BLOG tab)

From Brian Proctor’s Popular Insight of the Day Email (sign up for free:  www.InsightoftheDay.com)

“Promises are the uniquely human way of ordering the future, making it predictable and reliable to the extent that this is humanly possible.”

Hannah Arendt
1906-1975, Political Theorist

I want to call your attention to an exciting and inspiring initiative created by my friend Matthew Cossolotto. Matthew’s project launched last year on this day. He calls it “Make A Promise Day” – the first-ever “holiday” dedicated to personal empowerment and goal achievement. With “Make A Promise Day” (see Matthew’s “Top 10 Promises for a SUCCESSFUL Life”) Matthew is encouraging people to turn important goals into heartfelt promises. I really like that idea and I thought it would appeal to you as well.

Some of Matthew’s impressive career achievements are as a former aide to the Speaker of the House of Representatives, a CEO-level speechwriter at major corporations, and as an author and personal empowerment speaker and coach. More details about “Make A Promise Day” are available at: www.MakeAPromiseDay.com

Thanks to John Assaraf, Diane DiResta, Andrea Adams-Miller, Brian Proctor (and so many others too numerous to mention but here are a few … Jack Canfield, Steve Harrison, Peggy McColl, Roslyn Franken, Norm Lapalme, Todd Newton, Patti Wood, Ken Shelton, Tara Taylor, Gail Lynne Goodwin, Lauren DiBiase, etc. etc.)   I really appreciate the enthusiastic support so many have expressed for the idea of Make A Promise Day and the power of making a promise more generally.  Thank you, thank you, thank you from the bottom of my heart!

On Make A Promise Day, I published my new A Promise A Day ebook.  The 35-page ebook is a unique collection of what I call Personal Empowerment Promises (PEPs).  So you could say there’s a “pep” talk in every promise.  Think of this ebook as a daily Promise Diary.   Please visit my main website (www.ThePodiumPro.com) and consider making a nominal investment in yourself and your future.  I promise you won’t regret it!

I hope you enjoy the personal empowerment messages contained in this powerful little book.  Please let me know what you think.  I believe “The Top 10 Promises for a SUCCESSFUL Life” all by themselves are extremely powerful as a life-changing, transformational tool.  If you like it and think it would be beneficial to others, I hope you’ll let your friends and associates know know it’s available by visiting www.ThePodiumPro.com.  That would really be helpful.

Finally, as you may know I’m collecting stories of promises made and kept by real people.  If you have a true story about a promise made and kept that you’d like to share with the world, please send a brief overview of the story to: matthew.promises@gmail.com.

To Your Promise!


About Matthew Cossolotto: Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (aka “The Podium Pro”) is an author, guest speaker, CEO-level speechwriter, and speech coach. A former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a CEO speechwriter at MCI, Pepsi-Cola International, and GTE. The author of HabitForce! and All The World’s A Podium, he’s working on a new book with a foreword by Jack Canfield about the power of making a promise. Matthew brings his Personal Empowerment Programs — “PEPTalks”– to colleges, associations, and corporations. Visit http://www.ThePodiumPro.com;  http://www.MakeAPromiseDay.com; http://www.MakeAPromiseDay.wordpress.com; Follow Matthew and “Make A Promise Day” on Twitter: http://www.Twitter.com/MakeAPromiseDay.  “Make A Promise Day” greeting cards and other exciting gift items are available for convenient online purchase by visiting Matthew’s Zazzle store: www.Zazzle.com/TheCoz.

May 6, 2011 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

March Forward! On His Mother’s Birthday, “Make A Promise Day” Creator Matthew Cossolotto Appeals To “Promise Angels” For Help in Five Main Areas

Media Contact:  Matthew Cossolotto

Phone: 914-245-9721



March Forward! Matthew Cossolotto’s mother would have been 90 years old today. Cossolotto made a promise to his mother on her deathbed. He kept that promise and created “Make A Promise Day” on May 4th to share the power of promises with millions.

PRLog (Press Release)Mar 01, 2011 – Author and guest speaker Matthew Cossolotto, creator of “Make A Promise Day” (May 4th — May The Fourth Be With You!), today used the occasion of what would have been his mother’s 90th birthday to appeal for help from what he referred to as “Promise Angel” supporters and investors.

“When I made that fateful promise to my mother on her deathbed,” Cossolotto said, “I knew failure was not an option.  I’m proud I kept my promise.  But now the promise is growing.  I made a public promise on Norm Lapalme’s Million Dollar Idea radio show that I would establish Make A Promise Day worldwide as a recognized day of celebration and that I would spread the amazing power of making a promise to millions of people around the world.  Now I’m asking for help.  I’m calling for reinforcements from ‘Promise Angels’ everywhere.  And I can’t think of a better time to make this appeal for help than on mom’s birthday.  Today, on March 1, 2011, mom would have been 90 years old.  And every March 1st I like to encourage myself and others to March Forward.  It’s in that spirit that I make my appeal for help today.”

Cossolotto asked supporters of “Make A Promise Day” and the Make A Promise movement generally for help in five main areas:

1)  Submit your inspiring promise stories. Cossolotto is collecting uplifting stories for use in his forthcoming books and presentations about the power of making a promise.  If you have a true story about a promise made and kept that you’d like to share with the world, please send a brief overview of the story to: matthew.promises@gmail.com.   Cossolotto will schedule follow-up interviews to get more details if necessary.

2)  Help spread the word to jurisdictions across the U.S. and around the world about “Make A Promise Day.” Encourage your town, city, county, state (or province) and country to adopt a “Make A Promise Day Proclamation” similar to the one passed by the Yorktown, New York, Town Board on February 15, 2011.  Here is the text of the resolution adopted in Yorktown that can be adapted by jurisdictions elsewhere:


Whereas, Make a Promise Day is the only unofficial “holiday” dedicated to personal empowerment, goal achievement and integrity enhancement;

Whereas, Make A Promise Day encourages individuals to turn important goals into heartfelt promises thereby increasing the probability of reaching those goals;

Whereas, celebrating Make A Promise Day will have the effect of enhancing accountability, personal responsibility and integrity;

Whereas, the Town Board recognizes the value of highlighting the power of making and keeping promises on the part of local students, teachers, community organizations, businesses and political leaders;

Now therefore be it resolved, that the Yorktown Town Board hereby designates and proclaims May 4th of 2011 and each year thereafter to be “Make A Promise Day” and encourages local organizations and individual members of the community to celebrate “Make A Promise Day” in a manner they deem to be suitable and appropriate.

3)  Invite Cossolotto to speak to your organization, school, college, corporation, or event about “The Power of Making a Promise.” Cossolotto also offers other Personal Empowerment Programs – or PEPTalks – including “The Joy of Speaking” and “SUCCESS Is An Inside Job.”  Contact Cossolotto to arrange for an unforgettable and inspiring presentation:  StandingO@ThePodiumPro.com.

4)  Show support by purchasing Cossolotto’s new mini ePub “A Promise A Day – 30 Days to a Promising Future.” First launched as a series of short messages on Twitter, this new collection of Personal Empowerment Promises (PEPs) is now available for a nominal investment of $4.95 by visiting: http://www.ThePodiumPro.com.

5)  Provide direct financial support for the “Make A Promise” movement. Cossolotto is asking supporters to become “Promise Angel” investors.  Send an email to: Matthew.Promises@Gmail.com if you’d like to make an investment, donation, or loan to support this exciting project.

Cossolotto’s forthcoming book – I Promise! The Two Magic Words That Could Change Your Life and Transform The World – features a foreword by Jack Canfield, co-creator of the Chicken Soup for the Soul series. In his foreword to Cossolotto’s book Canfield writes:

When Matthew first told me about the heartfelt promise he made to his mother and that he was launching a special day called “Make A Promise Day” on May 4th, I was hooked. You could say he had me at “I promise.”…

Contributing the foreword to this book and being associated with Matthew’s inspiring “Make-A-Promise” project is totally aligned with my life’s purpose. I applaud Matthew for collecting and celebrating these uplifting stories about promises made and promises kept.

John Assaraf, best-selling author of Having It All, wrote this about Cossolotto’s “Make A Promise” project: “I agree completely with that there is something uniquely powerful about making a promise that goes beyond traditional goal-setting.”

Here are a few prominent examples of the power of making a promise:

•   Oprah Winfrey made a promise to Nelson Mandela that she would build a school for girls in South Africa.
•   Nancy Brinker, author of Promise Me and founder of Susan G. Komen for the Cure, promised her sister and breast cancer victim Suzy that she would help find a cure.
•   Bill Clinton made a promise to Chelsea that he would watch his diet and take care of his health.
•   NBC’s Al Roker made a promise to his dying father that he would deal with his weight issues.
•   Kody Bateman, CEO of Send Out Cards, made a promise to his departed brother (and himself) that he would act on his promptings and find a way to help others do the same.  He founded Send Out Cards as a result of this heartfelt promise.

Summing up his make a promise message, Cossolotto uses the following four sentences which he refers to as Matthew’s Mantra:  Make A Promise.  Keep Your Word.  Change Your Life.  Transform The World.

About Matthew Cossolotto: A former aide to House Speaker Jim Wright and Congressman (now CIA Director) Leon Panetta, Matthew Cossolotto (aka “The Podium Pro”) served as a CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE. The author of several books including The Almanac of European Politics, All The World’s A Podium, and HabitForce!, Matthew offers a range of executive communication services and guest speaking programs. Please visit http://www.ThePodiumPro.com; http://www.MakeAPromiseDay.wordpress.com; http://www.MakeAPromiseDay.com; Follow Matthew and Make A Promise Day on Twitter: www.twitter.com/makeapromiseday.


March 1, 2011 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Challenge: You need an expert guest speaker, workshop leader, speechwriter or coach. The Solution: Bring in a pro … The Podium Pro!



For Immediate Release:

Media Contact

Matthew Cossolotto

“The Podium Pro”

New York Office:  914-245-9721




The Challenge:  You need an expert guest speaker, workshop leader, speechwriter or coach.

The Solution:  Bring in a pro … The Podium Pro!


Former Aide to U.S. House Speaker Jim Wright and Congressman Leon Panetta, Matthew Cossolotto – aka “The Podium Pro” – Launches www.ThePodiumPro.com Highlighting His Guest Speaking Programs and PodiumPower! Coaching and Speechwriting Services


A Win-Win Offer:  Cossolotto Offers His Inspirational New Keynote – The Power of Making a Promise – At Introductory Half-Off Fee for First Ten Engagements


YORKTOWN HEIGHTS, NY – August 2, 2010 – If you’re looking for an expert guest speaker, workshop leader, speechwriter or speech coach, Matthew Cossolotto has a solution:  Bring in a pro … The Podium Pro!

Cossolotto – aka “The Podium Pro” – has announced the launch of www.ThePodiumPro.com, a new website that highlights his impressive array of guest speaking topics and PodiumPower! coaching and speechwriting services.

A Win-Win Offer:  Introductory Half-Off Fee for New Keynote

To reward organizations for booking his inspirational new keynote – “The Power of Making a Promise” – Cossolotto is offering an introductory half-off fee for the first ten engagements booked this year.  To learn more about Matthew’s programs related to “The Power of Making a Promise” visit www.TheMakeAPromiseCoach.com.

“I’m very excited about my new positioning as The Podium Pro because this umbrella covers all of my existing and emerging guest speaking programs and builds on my extensive experience providing PodiumPower! coaching and speechwriting services,” Cossolotto said.

As The Podium Pro, Cossolotto’s credentials are impeccable.  He is the author of All The World’s A Podium and a leading authority on executive communications with over two decades of high-level experience.  Having worked closely with corporate titans and top leaders on Capitol Hill, Matthew brings a wealth of high-level public and private sector experience to every client and every audience – corporations, associations, agencies, schools/colleges, and nonprofits.  His clients over the years have included major corporations such as MasterCard, IBM, Lafarge North America, Deloitte, and NeuStar, among many others.

According to Master Coach Norm Lapalme, Founder of MDI Events (www.MDIEvents.com): “Matthew is the perfect guest speaker for your next event.  In particular, I have found Matthew’s “Make A Promise” message to be very motivating and empowering.  I encourage you to consider Matthew the next time you’re looking for a guest speaker or coach.  Matthew’s a real pro … a promise pro and a podium pro!”

As featured on the newly launched www.ThePodiumPro.com, in addition to his PodiumPower! coaching and speechwriting services Cossolotto offers keynotes and workshops on several inspirational topics, including:


  • The Power of Making a Promise: Make A Promise. Keep Your Word.  Change Your Life. (Half-price offer for first 10 engagements)
  • The Joy of Speaking: Turn Stage Fright Into Stage Delight and Speak Your Way to the Peak!
  • Make Your Life a No FAILURE Zone: How to Apply The Six Axioms of Personal Empowerment, Harness Your HabitForce, and FAILURE-Proof Your Life
  • There’s No Such Thing As Someday: Just 7 Days in the Week and “Someday” Isn’t One of Them!
  • The Great Escape! Break Free From FAILURE Traps and Get on the SUCCESS Track

Praise for Matthew Cossolotto’s All The World’s A Podium

“Bravo!  Matthew deserves a prolonged standing ovation for All The World’s A Podium.”

— Jim Wright, Former Speaker, U.S. House of Representatives

“I recommend [Matthew’s] book and his coaching programs to any executive looking to enhance his or her podium power.”

— H. Brian Thompson, Chairman, Comsat International

More About Matthew Cossolotto

A former aide to Congressman Leon Panetta and to House Speaker Jim Wright, Matthew later served as a speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE.  In 1996 Matthew founded Ovations International – “Home of the Standing O®.”   He is the author of HabitForce! and All The World’s A Podium.  To book Matthew as a guest speaker, speechwriter or coach, visit www.ThePodiumPro.com.  To learn more about Matthew’s books and his “Make a Promise” speaking and coaching programs, visit www.ThePodiumPro.com

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August 2, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , , , | Leave a comment

“Standing O” Experts to help you reach your goals and keep your promises!

I’m excited about compiling and posting a list of experts on the Make A Promise Day website.  I refer to this list as my “Standing O” list of experts who can help others find their passion, reach their goals, and keep their promises.  Here’s the list of experts currently featured on the website, complete with photos, brief descritions and website links.  For immediate access, here’s the exact page on the website:  http://www.makeapromiseday.com/May4Launch:

Ken Brown, Les Brown, Brendon Burchard, Jack Canfield, Dr. Wayne Dyer, Roslyn Franken, Rick Frishman, Rich German, Lee Glickstein, Mark Victor Hansen, Steve Harrison, Paul Hoffman, Gay Hendricks, Peggy McColl, Norm Lapalme, Brian Proctor, David Riklan, Tony Robbins, Ken Shelton, Lou Tice, Granville Toogood, and Brian Tracy.  This list of feature experts is sure to grow over time.  If you have suggestions for additional expert resources, please let me know.

May 11, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment