"Make A Promise Day" — May 4th

May The Fourth Be With You!

Matthew Cossolotto’s “A Promise A Day” Program Launched on Twitter January 1, 2011: 30 Days to a Promising Future

Happy New Year everybody!  I’m really excited about starting off 2011 by launching this brand new “A Promise A Day” program.  The timing couldn’t be better.  The idea is to start off the new year with a 30-day program of positive, Personal Empowerment Promises (PEPs) to help all of us (myself included) build momentum toward a terrific, successful, prosperous year in 2011 … and beyond.

In case you missed them, I’m pasting below the first five promises of the year … the first five promises in the 30-day program.  For the moment, I’m calling this “A Promise A Day:  30 Days to Promising Future.”  But I’m considering another title for the program:  “A Promise A Day: 30 Promises That Could Change Your Life.”  At some point soon I’ll decide which title I want to give this exciting program.  If you have any thoughts about which of those two titles you prefer – or if you have another suggestion completely — please leave a comment or send me an email.  I’d really like to hear what others think.

I launched the program on Twitter (follow www.twitter.com/makeapromiseday) in part because I liked the idea of keeping each of these promises very short.  Twitter requires you to stick to the 140 character limit.  There are pros and cons to such short posts – or Tweets.  I also wanted people to be sure to focus on and savor each promise in turn … and not be tempted to move on quickly to the next promise in the sequence.  So these promises will be unveiled one at a time on Twitter.  I’m going to post them in batches of five on my blog to help people who miss the Tweets as they appear come up to speed quickly.

During the course of the 30-day program I will offer some additional words of explanation and when the program is completed I plan to compile the set of 30 promises into a short publication with a bit more explanation about how to make the most effective use of this powerful collection of 30 promises.

As you’ll see, several of the 30 promises come from Christian Larson’s remarkable collection of promises that became known as the Optimist Creed (www.optimist.org).  And just to give you a heads up, later in the program there is a group of 10 promises that spell out the 10-letter acronym “SUCCESSFUL.”  I’ll be highlighting those 10 promises in my forthcoming books and other publications, in various videos, presentations and workshops.  Sometimes I refer to this as my “Top Ten list of Promises for a SUCCESSFUL Life.”

What should you do with each promise in the program?  For starters, read it to yourself several times.  Think about it.  Repeat it out loud. Write it down a few times as well. Writing it 10 times is good habit to get into.  After the 30-day program you can go back over the collection of 30 promises and consider which ones you want to incorporate into your daily routine going forward.

The idea is to get into the habit of repeating a number of these Personal Empowerment Promises on a daily basis … in the morning and at night just before bed.  Select those promises that resonate most with you.  However, I encourage you to retain all ten of the promises in the SUCCESSFUL acronym as your core group of promises going forward.  Then add several additional promises from the collection of 30.  You can certainly include all 30 promises as part of your daily practice.  You’ll be able to read all 30 to yourself and out loud several times a day in just a few minutes.

All of these suggested promises are really positive affirmations that have that extra power of the word “promise” behind them. Making a promise … using those two magic words “I Promise” … creates a stronger heart-connection than traditional affirmations or even goals.  As I frequently say, a promise is like a goal on steroids.  A promise has emotional “stickiness” that has staying power over time.

As Jack Canfield (co-creator of the Chicken Soup for the Soul series: www.JackCanfield.com) writes in the foreword to my forthcoming book about the power of making a promise:  “With a promise your heart and emotions are fully engaged.  Because of this, a promise is what I call a personal empowerment ‘twofer.’  It combines The Power of Intention with The Law of Attraction.  And that is a very powerful combination indeed.”

And John Assaraf (www.JohnAssaraf.com) best-selling author of Having I All, wrote this about my Make A Promise project:  “I agree completely with [Matthew] that there is something uniquely powerful about making a promise that goes beyond traditional goal-setting.”

Here are a few prominent examples of the power of making a promise:

  • Nancy Brinker, author of Promise Me and founder of Susan G. Komen for the Cure, promised her sister and breast cancer victim Suzy that she would help find a cure.
  • Bill Clinton made a promise to Chelsea that he would watch his diet and take care of his health.
  • Oprah made a promise to Nelson Mandela that she would build a school for girls in South Africa.
  • Al Roker made a promise to his dying father that he would lose weight.

Christian Larson appreciated almost a hundred years ago the importance of stating positive affirmations in the form of a series of promises.  I’m continuing and expanding that Larsonian insight, enshrined as it is in the Optimist Creed, with this 30-day program.  Think of these 30 Personal Empowerment Promises as mini-PEP Talks you can use every day to keep yourself in a positive frame of mind, heading in the right direction this month, this year, and in the years to come.

Personal empowerment is the gift that keeps on giving … for a lifetime.  This “A Promise A Day” program of 30 Personal Empowerment Promises is my New Year’s gift to you.  Please feel free to share these promises with your friends, relatives, and colleagues.

To Your Promise!


Matthew Cossolotto’s “A Promise A Day Program:  30 Days to a Promising Future”

(First five Personal Empowerment Promises appear below)

January 1, 2011 — Promise #1:  I promise … To forget the mistakes of the past and press on to the greater achievements of the future. (From Christian Larson)

January 2, 2011 — Promise #2:  I promise … To talk health, happiness, and prosperity to every person I meet. (From Christian Larson)

January 3, 2011 – Promise #3:  I promise. . . To savor every moment of life, appreciating that time is my most precious, non-renewable resource.

January 4, 2011 – Promise #4:  I promise … To be the change I want to see in the world.

January 5, 2011 – Promise #5:  I promise …To think only of the best, to work only for the best, and to expect only the best. (From Christian Larson)

January 6, 2011 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Article Published About Turning New Year’s Resolutions Into Promises

Making Resolutions That Promise Results

What’s in a word? When it comes to those heartfelt New Year declarations, says one author, it could make all the difference. 

By Tom Bartley | December 30, 2010  


May all your troubles last

as long as your New Year’s resolutions! — Joey Adams

The time has come to turn our back on the final ticks of a spent year and embrace the shiny hope of a new one. We resolve—and earnestly mean—to do better in our 12-month opportunity for renewal. But those New Year’s resolutions, they tell us, simply go in one year and out the other.

So, how can we improve the odds that we’ll live up to them?

Simple, says author Matthew Cossolotto of Yorktown Heights. Don’t make resolutions. Make promises instead.

“The word promise is important,” he insists. Accorded the respect denied resolution and imbued with a backbone that resolution has yet to achieve, your promise represents a “heart-centered commitment” that creates an emotional attachment, especially when made to a loved one. “We grow up knowing that a promise is something special. A promise is something we’re predisposed to take seriously.”

Cossolotto sees little value in making a resolution. “People don’t take it seriously,” he says. “So what’s the point in doing it?”

To underscore his conviction that promises carry a power all their own, Cossolotto is seeking to have May 4 formally proclaimed, “Make a Promise Day.” So far, the onetime aide to congressmen like House Speaker Jim Wright and Rep. Leon Panetta, now director of the Central Intelligence Agency, has received a warm reception from his hometown Yorktown town board. And he’s just beginning. Declaring, “Today, Yorktown; tomorrow, the world,” Cossolotto plans further appeals to higher levels of government. Indeed, given his choice of date for “Make a Promise Day,” Cossolotto may have his sights set even higher than this globe. “May the 4th be with you,” he says.

Cossolotto’s book HabitForce! is a testament, he notes, to a promise’s power. When his mother, Virginia Hope Butler, was dying, he recalls, they were discussing HabitForce!, which at that time was just a manuscript in progress. For many writers, manuscript-in-progress can be shorthand for project-never-completed. But Cossolotto promised he would not only finish the writing but also dedicate the book to her and get it published. “Her face lit up,” he says, recalling his mother’s reaction, smiling through her pain. “‘You do that, Matthew,’ she said. ‘ You do that!’ And I’m proud to say I did. I think she’d be proud, too.” 

Today, Cossolotto is focused on his forthcoming book, The Power of Making a Promise, which he will discuss at the John C. Hart Public Library in Shrub Oak Feb. 10 at 7:30 p.m. He’s also scheduled to appear at the Mount Kisco Public Library Jan. 15 (11:00 AM) and the Mount Pleasant Public Library in Pleasantville Feb. 5 (10:30 AM).

To make good on your promises, whether of the New Year’s variety or any other, motivational speaker Cossolotto recommends a seven-step program:

1.     Commit emotionally, by making the promise to someone you care about. 

2.     Be specific. Promise to lose 10 pounds, not just “some weight.”

3.     Be selective. Limit promises to the handful of things for which you are willing to put your integrity on the line.

4.     Start small. Tackle a few things you can accomplish rather than risk breaking a promise.

5.     Write it down.

6.     Make it public. Publish your promise on a blog, Twitter or YouTube.

7.     Follow through. Make good on your promise, for yourself as much as for others.

# # #

About Matthew Cossolotto

Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (aka “The Podium Pro”) is an author, guest speaker, CEO-level speechwriter, and speech coach.  A former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a top speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE. The author of The Almanac of European Politics, HabitForce!, and All The World’s A Podium, he’s working on a new book with a foreword by Jack Canfield (co-creator of the Chicken Soup for the Soul series) about the power of making a promise. Matthew brings his Personal Empowerment Programs — “PEPTalks”— to colleges, associations, and corporations.  Visit www.ThePodiumPro.com and www.MakeAPromiseDay.com.

January 4, 2011 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

“I Promise To Always Make You Proud of Me.” An Inspiring Holiday Message From Todd Newton

Todd Newton – Popular TV Host, Inspirational Speaker, and Certified Life Coach – Reveals Two Heartfelt Promises That Changed His Life and Encourages Others to Make A Promise Today!

Appearing on “What’s Your Promise?,” Newton tells host Matthew Cossolotto:  “What a great mission you’re on, my friend … I can’t thank you enough for allowing me to be part of this Make-A-Promise campaign.”

Yorktown Heights, NY — December 24, 2010 — In a guest appearance on Matthew Cossolotto’s interview program “What’s Your Promise?,” popular TV host Todd Newton revealed two heartfelt promises that had a profound impact on his life.

Newton has been the host of E! Entertainment Television’s red carpet coverage of  various awards programs including the Academy Awards.  He is also known to millions of television viewers for his work on the Game Show Network, the Travel Network, and CBS.  This year, Newton has been traveling the world as the host of the Travel Network’s World’s Wildest Game Shows.

The first promise Newton discussed in detail was the one he made to his grandmother, Eleanor Kruse (“Nana”), who performed as a comedienne in the St. Louis area during World War II.  After describing his Nana as someone who inspired and encouraged him and as the most important person in his life when he was growing up, Newton recounted the day he went to visit his grandmother in the hospital when she was terminally ill.  He could see that she was fading quickly.  He knew this would be the last conversation he would have with her.  So he leaned in close to speak to her and the following words came out spontaneously and from the heart.

“Nana … I promise to always make you proud of me.”

Talking about this promise some 17 years later is still an emotional experience for Newton, who became choked up during the interview.

Later in the interview, Newton made the following statement about the promise he made to Nana:  “This was the most important thing I have ever done, or said, or ever will commit to in my life.  It literally has changed my life for the better.”

The second promise Newton talked about during the program was made at the time of the birth of his two children.

Newton said he made the following promise to his children:  “I promise I will always be here to guide you and protect you.”

Toward the end of the interview, Newton underscored that these two promises have had the most profound effect on his life.  He said he has tried to live up to both promises every single day.

Until January 22, 2011, listeners can access the entire interview by dialing this telephone playback number (1-218-486-8703) followed by this access code (358649).  There is no charge to listen to the nearly one-hour program but callers must pay for the long distance phone charge.  If you visit http://www.ThePodiumPro.com and sign up for  Matthew Cossolotto’s free “PEPTalks” email updates, you’ll receive excerpts from the interview online in the next few weeks.

About Todd Newton

Todd Newton is known to audiences worldwide for his work on E!, Gameshow Network and CBS. Newton is also one of the most popular game show hosts today, having awarded over $25,000,000 in cash and prizes on shows such as Whammy!, Hollywood Showdown and The Price Is Right Live at Bally’s Las Vegas. Often referred to as “America’s Life Coach,” Newton is the founder and CEO Todd Newton Life Strategies, LLC, delivering coaching, clinical hypnotherapy and seminars to groups and individuals nationwide who are seeking higher levels of achievement and empowerment.  As a sought after motivational speaker, Todd Newton has inspired thousands with his dynamic “I Want, I Will, I Win!” and “The Choice Is Yours” presentations. For more   information please visit http://www.toddnewtonlive.com.

About Matthew Cossolotto Author

Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (aka “The Podium Pro”) is an author, guest speaker, CEO-level speechwriter, and speech coach. A      former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a top speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE. The author of The Almanac of European Politics, HabitForce!, and All The World’s A Podium, he’s working on a new book with a foreword by Jack Canfield about the power of making a promise.Matthew brings his Personal Empowerment Programs — “PEPTalks”— to colleges, associations, and corporations.  Visit http://www.ThePodiumPro.com and http://www.MakeAPromiseDay.com.

December 24, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

HabitForce! “The User’s Guide for Your Personal Operating System”

Signed copies available by visiting www.ThePodiumPro.com.   The book is a great resource to help you reach your goals and keep your promises!   Tell your friends.  Makes a great gift.  Helps you start off the New Year with the right frame of mind.  Personal empowerment is the gift that keeps on giving … for a lifetime. 

HabitForce! by Matthew Cossolotto

“This truly is personal change you can believe in!
Ken Shelton, Publisher/Editor
Leadership Excellence

“Matthew shows readers how to not only survive failure but thrive by replacing FAILURE habits with their  SUCCESS counterparts.  If you believe that success — not failure — is your destiny, this book is a must read.” 

Peggy McColl

New York Times Best-Selling Author, Your Destiny Switch


May 11, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Power of a Promise — Make one today to your mother.


The article below was published in the May issue of Personal Excellence Magazine.  Visit www.LeaderExcel.com for more info about subscribing to Personal Excellence and Leadership Excellence.  Hope you enjoy my article.  Visit  www.MakeAPromiseDay.com for more information about Make A Promise Day and The Power of Making a Promise.  Many thanks to Ken Shelton and the team at Personal Excellence for running my article this month. 

Power of a Promise

Make one today to your mother.

By Matthew Cossolotto

Some years ago, when I was thinking about writing a book about the habits of failure and success, I spoke about my ideas with my mother, Virginia Hope Butler, a talented writer. I enjoyed kicking creative ideas around with her. I would explain the concepts and how I thought this book would provide a powerful guide for people who felt stuck, disempowered, and unable to make positive changes.  She encouraged me to complete the book. 

 Although I spent much time talking about the book, I never finished. After my mother was diagnosed with lung cancer, became terminally ill, and had only weeks to live, I promised her that I’d finish the book, get it published, and dedicate it to her.

We both fought back tears. We both knew that she would not live long enough to see the book published. But I could see in her eyes that dedicating the book to her memory meant a great deal to her. She smiled brightly when I made that promise, despite the pain she was experiencing, and said: “You do that, Matthew!”

Promises to Keep

I credit that promise for motivating me to finish the book and get it published with this dedication: 

In loving memory of my mother, Virginia Hope (Ludascher) Butler

I did it, Mom!  Finally.  I can honestly say that this book would never have been completed had I not made that promise to you at home in Gasquet, California, a few weeks before you passed away. This vividly demonstrates the power of making a promise, especially to your mother!

Turn your goals into promises.  When you make a promise—especially to your mother—failure is not an option.  Making a promise means you have some skin in the game.  Your integrity is on the line.  It’s more difficult to turn your back on a promise made to someone you care about than it is to ignore a vague goal or a half-hearted resolution.

 To ensure you meet a particular goal—whether it’s to quit smoking, lose weight, stop drinking, or write that book—do yourself a big favor.  Turn that goal into a promise.  Making a promise keeps you on track.  You’ll remind yourself that failure is not an option.  You must follow through and get it done because you know in your heart that if you don’t you will disappoint somebody who means a great deal to you.

After making and keeping a few promises, you’ll strengthen your achievement muscles.  You’ll start to close the gap between your performance and your potential.  You’ll enhance your confidence about your ability to set goals and reach them.

Ya Promise?

When I was a kid, I remember telling friends that I would do something—perhaps play baseball on Saturday or go to the movies or pay back the 50 cents I borrowed. That’s when I’d get asked:  Ya promise? And I’d ask the same question when a friend made a commitment to me.  Ya promise? 

It’s a powerful question that makes you stop and think before you answer.  Kids know that instinctively. Sometimes we’d underscore the seriousness of the promise with the familiar rhyme:  “Cross my heart, hope to die, stick a needle in my eye.”  That’s when the promise really had some teeth.

As adults, we seldom ask somebody to promise to do something.  And we rarely volunteer a promise. We should bring back the power of making a promise. 

Inspired by the empowering experience of making that promise to my mother, I am spreading the word about the power of making a promise.  With the launch of Make A Promise Day, I encourage you to pick any day that has special meaning—Mother’s Day, Father’s Day, a birthday, Valentine’s Day, or wedding anniversary—and use that day to translate a specific goal into a heartfelt promise to someone you care about. 

I offer five keys to help you make and keep your promises: 1) be specific—turn concrete goals into heartfelt promises; 2) commit emotionally—make a promise to someone you really care about; 3) be selective—pick just one or two important goals; 4) start small—get started by identifying and reaching a couple of small, quickly accomplished goals to build your “achievement” muscles and boost your goal-reaching confidence; and 5) follow through—to reinforce your promise, make it public and put it in writing to put your integrity on the line.  

Make a Promise Day is a personal empowerment day dedicated to setting and reaching goals. Make a promise to your mother.  Instead of making a vague wish, make a self-improvement promise—and follow through. Then, you, along with poet Robert Frost, can say, “I have promises to keep, and miles to go before I sleep.” PE

Matthew Cossolotto is author of The Real F Word: The 7 Failure Traps of Highly Disempowered People (and what to do about them) (Morgan James Publishing). Visit www.MakeAPromiseDay.com, www.PEPTalksUSA.com, and www.Ovations.com.

May 10, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , | Leave a comment

Should Tiger Woods Make A Promise to His Mother on Mother’s Day?

Maybe it’s none of my business, but I can’t help thinking that maybe … just maybe … Tiger Woods should consider making a promise to his mother today.  I don’t want to tell Tiger exactly what he should promise, but it should be very specific and very direct.  He should make a promise that puts his integrity on the line and doesn’t leave any wiggle room for excuses or fudging. 

The value of making a promise to someone you care about is the clarity it offers.  It’s like a poker game when you decide to go “all in.”  With a promise, you’re all in.  You have some real skin in the game, so to speak.  Your integrity is on the line and you’re now accountable to somebody else … somebody you really, truly care about. 

So go ahead Tiger.  Make a promise to your mother today.  That will provide some much-needed clarity about what you will and won’t do in the future.  As the Nike ad says:  Just Do It!

May 9, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , | Leave a comment

Mother’s Day Message: Give Mom Flowers and a Promise!


For Immediate Release

Media Contact:
Matthew Cossolotto


 Mother’s Day Message:  Give Mom Flowers and a Promise!  “Make A Promise.  Keep Your Word.  Change Your Life.” 

A Promise to His Dying Mother Spurs Former Aide to House Speaker Jim Wright and Congressman Leon Panetta to Launch First Annual “Make a Promise Day” May 4th and Create “The Power of Making a Promise” Keynote 

 www.MakeAPromiseDay.com Now Live!  “Be The Promise” Newsletter and Book Planned

YORKTOWN HEIGHTS, NY – May 7, 2010 – Matthew Cossolotto, creator of “Make A Promise Day” and author of The Real F Word (FAILURE), urges people to give mom flowers and a promise this Mother’s Day. 

Cossolotto, former aide to US House Speaker Jim Wright and Congressman Leon Panetta, made a promise to his dying mother (Virginia Hope Butler) that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory.  The resulting book is The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them), available via www.Amazon.com, www.BarnesandNoble.com or local bookstores.

Launching “Make A Promise Day” on May 4th – May The Fourth Be With You!

“People are frustrated with gridlock and broken promises in Washington and on Wall Street.  We see high-profile leaders, sports figures, and would-be role models embroiled in various scandals.  It’s time to increase the level of integrity in society – one person and one promise at a time,” Cossolotto suggests.  “That’s one reason I launched the first annual ‘Make A Promise Day’ on May 4th.  It’s the first ‘holiday’ specifically dedicated to personal empowerment, integrity enhancement and goal achievement.”

Cossolotto’s positive message is catching on.  He’s been interviewed on several programs including Doug Stephan’s Good Day, Rick Barber’s After Midnight, Gus Lloyd’s Seize The Day (SiriusXM), Bruce Owens Good Morning Hudson Valley, Jack Ebling (WLIS-AM), Brainstorms with Nora Klaver, Kellie Fuller (KVON-AM), among others.  

Cossolotto has created a keynote presentation about “The Power of Making a Promise” and is collecting real stories from real people about promises made and promises kept for his next book.  Visit www.MakeAPromiseDay.com for details.  

About Matthew Cossolotto:  A former congressional aide and CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE, Matthew offers a range of executive communication services and guest speaking programs.  Please visit www.MakeAPromiseDay.com, www.Ovations.com, and www.PEPTalksUSA.com.

May 9, 2010 Posted by | Uncategorized | , , , , , , , , , , , , | Leave a comment