"Make A Promise Day" — May 4th

May The Fourth Be With You!

Matthew Cossolotto – Author of HabitForce! and Creator of Make A Promise Day (May 4th) — Interviewed This Morning on the Mancow Muller Radio Show – The 4th Rated Show in the US. HabitForce-Related Topic: Reprogramming Your Brain and Making The Shift from FAILURE Traps to SUCCESS Habits.

I thought the interview went very well.  Mancow was very receptive to the ideas I presented.  I was able to mention the two side-by-side acronyms I created for my book HabitForce!:  FAILURE and SUCCESS.  See graphic below.

During the interview I had time to cover two of the seven habits of FAILURE.  The first one I touched on was the “F” in FAILURE — Finger Pointing, playing the blame game, making excuses.  Mancow picked up on that right away and said we see that a lot in Washington.  At one point he said just about everybody in America engages in Finger Pointing.  I agreed and mentioned that people need to follow the Three Rs to reprogram their brain away from that negative habit.  They need to Recognize, Reject, and Replace finger pointing with Shoulder Responsibility.   That’s a key first step in the personal change process.  Take responsibility for your life and destiny.

Then we talked about another FAILURE habit … what I call Undermining Yourself.  This is the “U” in the FAILURE acronym.  I said people often undermine their own success with negative self-talk, saying things like “I can’t” or “I’m not good at that.”  As soon as you say “I can’t” you don’t have a chance.  Mancow agreed completely.  He said people should get rid of negative thoughts and adopt a positive mindset.  Mancow seems to know about the Law of Attraction and Tony Robbins/NLP.  He said if you find yourself thinking something negative, you should jump up out of your chair, don’t slump over, straighten your back, smile and change your mindset to something positive.  I agreed completely!  He said people who say they will never have a nice house or they will never have lots of money are abosolutely right.  If they say “never” to themselves, that’s exactly what they are going to get.

All in all I thought the interview went quite well.  Mancow mentioned my book and programs related to HabitForce! and he said people can learn more by visiting my website:  www.ThePodiumPro.com.  Many thanks to Mancow for conducting a lively, fast-paced, fun interview with me.  Very much appreciated!

The producer said they will replay my interview a few times during the day and would probably invite me back to talk more about the habits of FAILURE and SUCCESS.  It was a pleasure being a guest on the country’s 4th rated syndicated talk show.  I believe Mancow has something like 11 or 12 million listeners.

To listen to Mancow live, visit the station finder page on his website.  http://www.mancow.com/stationfinder.

If you want to listen to archived interviews, you have to become a subscriber.  Learn more by visiting www.Mancow.com.

Here’s the FAILURE-SUCCESS graphic I mentioned above.  For more information about how to reprogram your HabitForce so it works for you, not against you, order your signed copy of my book HabitForce! today:  Visit www.ThePodiumPro.com.

About Matthew Cossolotto:
Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (aka “The Podium Pro”) is an author, guest speaker, CEO-level speechwriter, and speech coach. A former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a CEO speechwriter at MCI, Pepsi-Cola International, and GTE.  His line-up of leadership communications services includes:

  • Executive Speechwriting
  • One-on-One Speech Coaching
  • Strategic Messaging/Ghostwriting/Media Relations
  • PodiumPower! Keynotes and Workshops

The author of All The World’s A Podium, HabitForce! and The Almanac of European Politics, he’s working on a new book with a foreword by Jack Canfield titled The Power of Making a Promise. Matthew brings his Personal Empowerment Programs — “PEPTalks”– to a wide range of audiences including colleges, nonprofits, associations, agencies, and corporations.

  • The Power of Making a Promise
  • The Joy of Speaking
  • Success Is An Inside Job

Visit http://www.ThePodiumPro.com; http://www.MakeAPromiseDay.com; http://www.MakeAPromiseDay.wordpress.com; Follow Matthew and “Make A Promise Day” on Twitter: http://www.Twitter.com/MakeAPromiseDay.  “Standing O” and “Make A Promise Day” greeting cards and other exciting gift items are available for convenient online purchase by visiting Matthew’s Zazzle store: www.Zazzle.com/TheCoz.

June 29, 2011 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , | Leave a comment

Kristi Frank says The Real F Word “is a great book.”

Matthew Cossolotto and Kristi Frank

I’m attending James Malinchak’s Speaking Success Boot Camp out here in Las Vegas.  One of the highlights for me has been having a chance to meet and get to know Kristi Frank from Season #1 of Donald Trump’s The Apprentice.  I spoke with Kristi about my Make A Promise Day initiative and the power of making a promise.  She said she really likes the idea. 

She also gave me a very nice quote about my book — The Real F Word.  As we chatted after her presentation at the conference, Kristi held up a copy of my book and exclaimed approvingly:  “This is a great book!”  Glad you like the book Kristi … and thanks for the nice quote.

May 15, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , | Leave a comment

“Standing O” Experts to help you reach your goals and keep your promises!

I’m excited about compiling and posting a list of experts on the Make A Promise Day website.  I refer to this list as my “Standing O” list of experts who can help others find their passion, reach their goals, and keep their promises.  Here’s the list of experts currently featured on the website, complete with photos, brief descritions and website links.  For immediate access, here’s the exact page on the website:  http://www.makeapromiseday.com/May4Launch:

Ken Brown, Les Brown, Brendon Burchard, Jack Canfield, Dr. Wayne Dyer, Roslyn Franken, Rick Frishman, Rich German, Lee Glickstein, Mark Victor Hansen, Steve Harrison, Paul Hoffman, Gay Hendricks, Peggy McColl, Norm Lapalme, Brian Proctor, David Riklan, Tony Robbins, Ken Shelton, Lou Tice, Granville Toogood, and Brian Tracy.  This list of feature experts is sure to grow over time.  If you have suggestions for additional expert resources, please let me know.

May 11, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

HabitForce! “The User’s Guide for Your Personal Operating System”

Signed copies available by visiting www.ThePodiumPro.com.   The book is a great resource to help you reach your goals and keep your promises!   Tell your friends.  Makes a great gift.  Helps you start off the New Year with the right frame of mind.  Personal empowerment is the gift that keeps on giving … for a lifetime. 

HabitForce! by Matthew Cossolotto

“This truly is personal change you can believe in!
Ken Shelton, Publisher/Editor
Leadership Excellence

“Matthew shows readers how to not only survive failure but thrive by replacing FAILURE habits with their  SUCCESS counterparts.  If you believe that success — not failure — is your destiny, this book is a must read.” 

Peggy McColl

New York Times Best-Selling Author, Your Destiny Switch


May 11, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Should Tiger Woods Make A Promise to His Mother on Mother’s Day?

Maybe it’s none of my business, but I can’t help thinking that maybe … just maybe … Tiger Woods should consider making a promise to his mother today.  I don’t want to tell Tiger exactly what he should promise, but it should be very specific and very direct.  He should make a promise that puts his integrity on the line and doesn’t leave any wiggle room for excuses or fudging. 

The value of making a promise to someone you care about is the clarity it offers.  It’s like a poker game when you decide to go “all in.”  With a promise, you’re all in.  You have some real skin in the game, so to speak.  Your integrity is on the line and you’re now accountable to somebody else … somebody you really, truly care about. 

So go ahead Tiger.  Make a promise to your mother today.  That will provide some much-needed clarity about what you will and won’t do in the future.  As the Nike ad says:  Just Do It!

May 9, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , | Leave a comment

Mother’s Day Message: Give Mom Flowers and a Promise!


For Immediate Release

Media Contact:
Matthew Cossolotto


 Mother’s Day Message:  Give Mom Flowers and a Promise!  “Make A Promise.  Keep Your Word.  Change Your Life.” 

A Promise to His Dying Mother Spurs Former Aide to House Speaker Jim Wright and Congressman Leon Panetta to Launch First Annual “Make a Promise Day” May 4th and Create “The Power of Making a Promise” Keynote 

 www.MakeAPromiseDay.com Now Live!  “Be The Promise” Newsletter and Book Planned

YORKTOWN HEIGHTS, NY – May 7, 2010 – Matthew Cossolotto, creator of “Make A Promise Day” and author of The Real F Word (FAILURE), urges people to give mom flowers and a promise this Mother’s Day. 

Cossolotto, former aide to US House Speaker Jim Wright and Congressman Leon Panetta, made a promise to his dying mother (Virginia Hope Butler) that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory.  The resulting book is The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them), available via www.Amazon.com, www.BarnesandNoble.com or local bookstores.

Launching “Make A Promise Day” on May 4th – May The Fourth Be With You!

“People are frustrated with gridlock and broken promises in Washington and on Wall Street.  We see high-profile leaders, sports figures, and would-be role models embroiled in various scandals.  It’s time to increase the level of integrity in society – one person and one promise at a time,” Cossolotto suggests.  “That’s one reason I launched the first annual ‘Make A Promise Day’ on May 4th.  It’s the first ‘holiday’ specifically dedicated to personal empowerment, integrity enhancement and goal achievement.”

Cossolotto’s positive message is catching on.  He’s been interviewed on several programs including Doug Stephan’s Good Day, Rick Barber’s After Midnight, Gus Lloyd’s Seize The Day (SiriusXM), Bruce Owens Good Morning Hudson Valley, Jack Ebling (WLIS-AM), Brainstorms with Nora Klaver, Kellie Fuller (KVON-AM), among others.  

Cossolotto has created a keynote presentation about “The Power of Making a Promise” and is collecting real stories from real people about promises made and promises kept for his next book.  Visit www.MakeAPromiseDay.com for details.  

About Matthew Cossolotto:  A former congressional aide and CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE, Matthew offers a range of executive communication services and guest speaking programs.  Please visit www.MakeAPromiseDay.com, www.Ovations.com, and www.PEPTalksUSA.com.

May 9, 2010 Posted by | Uncategorized | , , , , , , , , , , , , | Leave a comment