"Make A Promise Day" — May 4th

May The Fourth Be With You!

Marshall Sylver – Host of “Get Rich Radio” and Author of Passion, Profit, and Power – Accepts Matthew Cossolotto’s “Promise Challenge” … Makes Public Promise To Lose 55 Pounds by October 12, 2011, Or Give The First Caller $5,000.

Cossolotto — creator of “Make A Promise Day” (May 4th) and author of HabitForce! – is writing a book titled The Power of Making a Promise featuring a foreword by Jack Canfield, co-creator of the Chicken Soup for the Soul series

Yorktown Heights, NY – July 14, 2011 — Author and guest speaker Matthew Cossolotto – creator of “Make A Promise Day” (May 4th) — appeared yesterday as a guest on Marshall Sylver’s “Get Rich Radio” show (http://www.getrichradio.com).  The interview touched on many of the empowering concepts contained in Matthew’s book HabitForce! and his forthcoming book about The Power of Making a Promise, with a foreword by Jack Canfield, co-creator of the Chicken Soup for the Soul series.

A former aide to House Speaker Jim Wright and Congressman Leon Panetta (now Defense Secretary), Matthew also served as a CEO speechwriter at MCI, Pepsi-Cola International, and GTE.   Cossolotto recently published a motivational ebook titled, “A Promise A Day: 30 Days to a Promising Future,” now available for a nominal investment on http://www.ThePodiumPro.com.

Cossolotto began his “Get Rich Radio” interview by describing the promise he made to his mother on her deathbed that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory.  The resulting book, complete with Cossolotto’s dedication to his mother, is HabitForce! (signed copies available on http://www.ThePodiumPro.com.)

“A promise is like a goal on steroids,” Cossolotto said during the interview.  “Let’s say you want to lose weight, stop smoking, quit drinking, or write a book.  If you say those two magic words – I Promise – you’ll make a much stronger emotional commitment to the outcome than if you simply make a goal, a commitment, an intention, or a resolution.  A promise is much more powerful because you’re more accountable and it helps you to really put your heart into it.  If you also anchor a promise made to someone you care about to a special day of the year – Mother’s Day, Father’s Day, your own birthday – you’ll increase your level of emotional commitment to the outcome. “

Marshall Sylver said many times during the interview that he agreed completely with these ideas.  Then he decided to take the Promise Challenge by making a public promise to his audience that he would lose 55 pounds by October 12, 2011.  He said if he didn’t get his weight down to 195 pounds or less, he would give $5,000 to the first caller to his radio show that day who asks about his weight.

During the interview, Cossolotto recounted a heartwarming promise made by best-selling author John Assaraf.  In an interview for Cossolotto’s forthcoming book, Assaraf revealed for the first time a remarkable, life-changing promise he made to God on the day each of his two sons was born.  In effect, he expressed gratitude to God for taking care of his sons in the womb and then he made a solemn promise to God that he would take care of his sons from now on the best way he could.

On several occasions during the interview, Assaraf expressed strong support for Cossolotto’s “Make A Promise” initiative.  At one point, Assaraf asserts:  “We are neurologically wired, I believe, not to break our promises.”

Here’s the link to an edited version of Cossolotto’s interview the John Assaraf as posted on YouTube on Make A Promise Day, May 4, 2011: http://youtu.be/LYdemF5H1KA.

Leading up to Make A Promise Day 2011, Cossolotto was featured on Gail Lynne Goodwin’s popular Inspire Me Today website.  Here’s the link to the feature story: http://www.inspiremetoday.com/archiveDisp.php?type=0&ref=1126.   Also here’s the link to a short version of the “What’s Your Promise?” interview Cossolotto recorded with Goodwin about the life-changing promise she made to her daughter:  http://youtu.be/NfsOpV92sB0

To underscore the power of making a promise, Cossolotto cites several high-profile examples:

  • Oprah Winfrey made a promise to Nelson Mandela that she would build a school for girls in South Africa.
  • Entertainer Danny Thomas made a promise to build a shrine to St. Jude.  That promise led to the establishment of St. Jude Children’s Research Hospital.
  • Nancy Brinker, author of Promise Me and founder of Susan G. Komen for the Cure, promised her sister and breast cancer victim Suzy that she would help find a cure.
  • Before his daughter’s wedding, former president Bill Clinton made a promise to Chelsea that he would watch his diet and take care of his health.
  • Kody Bateman, founder of Send Out Cards, made a promise to his older brother that led to the creation of this inspirational company.
  • NBC’s Al Roker made a promise to his dying father that he would deal with his weight

Visit http://www.MakeAPromiseDay.wordpress.com for updates.  Matthew’s Mantra:  Make A Promise. Keep Your Word. Change Your Life. Transform The World.

About Marshal Sylver — The Millionaire Maker™.  Marshall Sylver is the #1 leading expert on subconscious reprogramming and irresistible influence. For over twenty years, Sylver has entertained, educated, and transformed the lives of thousands of people. He is the author of Passion, Profit, and Power, and through infomercials has sold over a million copies of his personal development programs worldwide.  A highly sought-after keynote speaker, Sylver has led training programs for IBM, Ford, KFC, and Pepsi, teaching the management of these leading corporations how to motivate employees while also teaching staff how to easily produce higher sales. Visit www.getrichradio.com, www.sylver.com, www.prosperityalliance.com.

About Matthew Cossolotto: Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (aka “The Podium Pro”) is an author, guest speaker, CEO-level speechwriter, and speech coach. A former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a CEO speechwriter at MCI, Pepsi-Cola International, and GTE. The author of HabitForce! and All The World’s A Podium, he’s working on a new book with a foreword by Jack Canfield about the power of making a promise.  Matthew brings his Personal Empowerment Programs — “PEPTalks”– to colleges, associations, and corporations. Visit http://www.ThePodiumPro.com;  http://www.MakeAPromiseDay.com; http://www.MakeAPromiseDay.wordpress.com; Follow Matthew and “Make A Promise Day” on Twitter: http://www.Twitter.com/MakeAPromiseDay.  “Make A Promise Day” greeting cards and other exciting gift items are available for convenient online purchase by visiting Matthew’s Zazzle store: www.Zazzle.com/TheCoz.

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