"Make A Promise Day" — May 4th

May The Fourth Be With You!

Matthew Cossolotto, Creator of Make A Promise Day (May 4th) and Author of HabitForce!, Scheduled to Appear on the Mancow Muller Radio Show Tomorrow, June 29, 2011, 7:30 AM Eastern

Exciting News.  I just confirmed that I’ll be a guest on the No. 4 radio show in the country — the Mancow Muller radio show — tomorrow morning, approximately 7:30 AM (ET).  To find out how you can listen to the program live, please check out the station finder on the Mancow website.


The interview topic relates to  reprogramming your HabitForce so it works for you, not against you.  The key concept I plan to get across is this:  Success is an inside job.  What goes on between the ears, your habitual self-talk, your attitudes, your expectations, will determine your destiny.  I’ve said it before and I hope to say it tomorrow as well:  The most powerful motivational speech in the world is what you say to yourself.  Not just once in a while but on a consistent, habitual basis.

I hope to have time to discuss The Six Axioms of Personal Empowerment and the seven habits of SUCCESS and FAILURE — key concepts covered in detail in my book HabitForce!  I refer to the book as “The User’s Guide for your Personal Operating System.”  HabitForce is like a software program that gets programmed early in life.  Some people are fortunate to have a HabitForce program that works for them.  But most people have negative habits and mindsets that hold them back from achieving the goals and reaching their potential in life.  My book is all about personal empowerment, helping people follow the three Rs — recognize, reject and replace the FAILURE habits that hold them back with the SUCCESS habits that will help them succeed.

I hope I’ll have time to also tie my HabitForce concepts into my current focus on The Power of Making a Promise.  I believe making a promise is a powerful way to change the direction of your life.  Changing goals into promises is one way to jump start the process of personal change and reprogramming your HabitForce.

I’m working on a book called The Power of Making a Promise with a foreword by Jack Canfield.  In his foreword Jack writes about a promise he made to God when he was a young man.  Here’s a short excerpt from Jack’s foreword:

When Matthew first told me about the heartfelt promise he made to his mother and that he was launching a special day called “Make A Promise Day” on May 4th, I was hooked. You could say he had me at “I promise.”…

Contributing the foreword to this book and being associated with Matthew’s inspiring “Make-A-Promise” project is totally aligned with my life’s purpose. I applaud Matthew for collecting and celebrating these uplifting stories about promises made and promises kept.

In April I was featured on Gail Lynne Goodwin’s popular www.InspireMeToday.com website.  Here’s the link to the feature story: http://www.inspiremetoday.com/archiveDisp.php?type=0&ref=1126.  Also here’s the link to a short version of the “What’s Your Promise?” interview I recorded with Gail Lynne Goodwin about the life-changing promise Gail made to her daughter:  http://youtu.be/NfsOpV92sB0.  It’s really an inspirational interview.  Check out my blog post on the Luminary Blog:  http://www.inspiremetoday.com/luminaryblog/

Additional “What’s Your Promise? interviews are available on my YouTube channel:  www.YouTube.com/ThePodiumProTV.  Featured promise-makers include John Assaraf, Chris Cade, Patti Wood, Stefania Lucchetti, Todd Newton, Roslyn Franken, and Kim Wright.


Cossolotto knows about the power of making a promise from personal experience. He made a promise to his mother on her deathbed that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory. The resulting book, complete with Cossolotto’s dedication to his mother, is HabitForce! (also available on http://www.ThePodiumPro.com.)

Motivated by that firsthand experience, Cossolotto launched the first annual “Make A Promise Day” last May 4th as part of his ongoing mission to share the power of making a promise with millions of people around the world. He’s writing a book about the power of making a promise with a foreword by Jack Canfield, co-creator of the Chicken Soup for the Soul series. The book includes stories about people who have made and kept important promises in their lives.

Following similar action by the Yorktown Town Board in New York, the Westchester County Executive, Robert Astorino, issued a proclamation designating May 4th 2011 and each year thereafter to be “Make A Promise Day.”  Here’s a link to a short YouTube video Cossolotto posted about this Proclamation.  http://www.youtube.com/watch?v=4fXex1ZjpXs.

To read more about the Proclamation, click here (http://wp.me/pSLX3-6W) and read this article on Patch.com (http://pelham.patch.com/articles/may-4-official-unofficial-make-a-promise-day).

To celebrate “Make A Promise Day” 2011, Cossolotto published a new ebook titled “A Promise A Day – 30 Days to a Promising Future.”  This is a unique collection of personal empowerment promises.  Think of it as a Promise Diary.  Now available for a nominal investment on Cossolotto’s main website — http://www.ThePodiumPro.com.

Cossolotto says:  “The key to reaching a goal or keeping a promise is to really put your heart into it.  Commit emotionally to the outcome.  Making a promise on a special day like Father’s Day or Mother’s Day or your own birthday increases your emotional connection, your heart connection, to fulfill that particular promise.  Let’s say you want to lose weight, stop smoking, quit drinking, or write a book.  If you say those two magic words – I Promise – to your father, your mother, your spouse or child — you’ll dramatically increase your chances of following through.”

To underscore the power of making a promise, Cossolotto cites several high-profile examples:
o    Oprah Winfrey made a promise to Nelson Mandela that she would build a school for girls in South Africa.
o    Entertainer Danny Thomas made a promise to build a shrine to St. Jude.  That promise led to the establishment of St. Jude Children’s Research Hospital.
o    Nancy Brinker, author of Promise Me and founder of Susan G. Komen for the Cure, promised her sister and breast cancer victim Suzy that she would help find a cure.
o    Before his daughter’s wedding, former president Bill Clinton made a promise to Chelsea that he would watch his diet and take care of his health.
o     Kody Bateman, founder of Send Out Cards, made a promise to his older brother that led to the creation of this inspirational company.
o     NBC’s Al Roker made a promise to his dying father that he would deal with his weight issues.

Cossolotto invites people to submit short summaries of their true promise stories for possible inclusion in forthcoming books, presentations, and interviews. Send a few sentences describing your promise to: Matthew.Promises@Gmail.com.

Matthew’s Mantra:  Make A Promise. Keep Your Word. Change Your Life. Transform The World.

About Matthew Cossolotto: Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (aka “The Podium Pro”) is an author, guest speaker, CEO-level speechwriter, and speech coach. A former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a CEO speechwriter at MCI, Pepsi-Cola International, and GTE.  His line-up of leadership communications services includes:

  • Executive Speechwriting
  • One-on-One Speech Coaching
  • Strategic Messaging/Ghostwriting/Media Relations
  • PodiumPower! Keynotes and Workshops

The author of All The World’s A Podium, HabitForce! and The Almanac of European Politics, he’s working on a new book with a foreword by Jack Canfield titled The Power of Making a Promise. Matthew brings his Personal Empowerment Programs — “PEPTalks”– to a wide range of audiences including colleges, nonprofits, associations, agencies, and corporations.

  • The Power of Making a Promise
  • The Joy of Speaking
  • Success Is An Inside Job

Visit http://www.ThePodiumPro.com; http://www.MakeAPromiseDay.com; http://www.MakeAPromiseDay.wordpress.com; Follow Matthew and “Make A Promise Day” on Twitter: http://www.Twitter.com/MakeAPromiseDay.  “Standing O” and “Make A Promise Day” greeting cards and other exciting gift items are available for convenient online purchase by visiting Matthew’s Zazzle store: www.Zazzle.com/TheCoz.

June 28, 2011 - Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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