"Make A Promise Day" — May 4th

May The Fourth Be With You!

Matthew Cossolotto Releases Heartwarming “What’s Your Promise?” Interview with Best-Selling Author John Assaraf on Second Annual Make A Promise Day, May 4, 2011

Cossolotto also announces a promise on “Make A Promise Day” 2011 – “I Promise to donate 10% of my guest speaking fees to Study Abroad Alumni International to foster study abroad opportunities and global awareness and understanding.”

May 4, 2011 — Matthew Cossolotto, creator of Make A Promise Day and author of HabitForce!, celebrated the second annual Make A Promise Day by releasing his heartwarming What’s Your Promise? interview with best-selling author John Assaraf.

During the interview, Assaraf revealed for the first time a remarkable, life-changing promise he made to God on the day each of his two sons was born.  This is a heartwarming and revealing interview about the power of making a promise.  Listen to an interesting discussion about the idea of starting a new tradition of making promises on the birth of our children. At one point in the interview Assaraf suggests:  “Why not make a promise to a child that’s just been born?”

On several occasions during the interview, Assaraf expresses strong support for Cossolotto’s “Make A Promise” initiative.  At one point, Assaraf asserts:  “We are neurologically wired, I believe, not to break our promises.”  And he also states:  “A promise takes it [goal-setting] to a whole new level.”

Commenting on Cossolotto’s project, toward the end of the interview Assaraf says:  “It’s a great cause and a great mission you’re on.  Good purpose, good mission, good vision attracts good people.”

Here’s the link to the interview as posted on YouTube on Make A Promise Day, May 4, 2011:


PEPTalks and a Promise

Also related to Make A Promise Day, Cossolotto announced that he was making a public promise to donate 10% of his guest speaking fees to Study Abroad Alumni International to foster study abroad opportunities and global awareness and understanding.  Cossolotto offers several Personal Empowerment Programs (PEPTalks) to a variety of audiences including schools and colleges, corporations, government agencies, and nonprofits.  Here are the titles of Cossolotto’s top three PEPTalks:

The Power of Making a Promise: Make A Promise. Keep Your Word. Change Your Life. Transform The World.

The Joy of Speaking: Turn Stage Fright Into Stage Delight and Speak Your Way to the Peak

Success Is An Inside Job:  Harness Your HabitForce and Reach Your Peak Personal Potential

Why Is Make A Promise Day So Important?

Make A Promise Day is the only unofficial “holiday” dedicated to personal empowerment, goal-achievement and integrity enhancement.   To share the power of making a promise with millions of people, Cossolotto conducts What’s Your Promise interviews, gives presentations and is now writing a book called The Power of Making a Promise with a foreword by Jack Canfield, co-creator of the Chicken Soup for the Soul series.

In his foreword to Cossolotto’s forthcoming book Canfield writes about a promise he made to God when he was a young man.  Here’s a short excerpt from Canfield’s foreword:

When Matthew first told me about the heartfelt promise he made to his mother and that he was launching a special day called “Make A Promise Day” on May 4th, I was hooked. You could say he had me at “I promise.”…

Contributing the foreword to this book and being associated with Matthew’s inspiring “Make-A-Promise” project is totally aligned with my life’s purpose. I applaud Matthew for collecting and celebrating these uplifting stories about promises made and promises kept.

Here are a few prominent examples of the power of making a promise:

Nancy Brinker, author of Promise Me and founder of Susan G. Komen for the Cure, promised her sister and breast cancer victim Suzy that she would help find a cure.

Bill Clinton made a promise to Chelsea that he would watch his diet and take care of his health.

Oprah Winfrey made a promise to Nelson Mandela that she would build a school for girls in South Africa.

Kody Bateman, founder of Send Out Cards, made a promise to his older brother that led to the creation of this inspirational company.

• NBC’s Al Roker made a promise to his dying father that he would deal with his weight issues.

The Westchester County Executive (New York) issued a proclamation designating May 4th 2011 and each year thereafter to be “Make A Promise Day.”  Here’s a link to a short YouTube video I posted about this Proclamation.  http://www.youtube.com/watch?v=4fXex1ZjpXs.  Read more about the Proclamation HERE.

Leading up to Make A Promise Day, Cossolotto was featured last week on Gail Lynne Goodwin’s popular Inspire Me Today website.  Here’s the link to the feature story: http://www.inspiremetoday.com/archiveDisp.php?type=0&ref=1126.  Also here’s the link to a short version of the “What’s Your Promise?” interview Cossolotto recorded with Goodwin about the life-changing promise she made to her daughter:  http://youtu.be/NfsOpV92sB0

Additional “What’s Your Promise? interviews are available on Cossolotto’s YouTube channel:  http://www.YouTube.com/ThePodiumProTV.

Finally, to celebrate “Make A Promise Day” 2011, Cossolotto published a new and improved version of his ebook A Promise A Day – 30 Days to a Promising Future.  This is a unique collection of personal empowerment promises.  Think of it as a Promise Diary.  Now available for a nominal amount on Cossolotto’s main website:  http://www.ThePodiumPro.com

About Matthew Cossolotto: Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (aka “The Podium Pro”) is an author, guest speaker, CEO-level speechwriter, and speech coach. A former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a CEO speechwriter at MCI, Pepsi-Cola International, and GTE. The author of HabitForce! and All The World’s A Podium, he’s working on a new book with a foreword by Jack Canfield about the power of making a promise. Matthew brings his Personal Empowerment Programs — “PEPTalks”– to colleges, associations, and corporations. Visit http://www.ThePodiumPro.com;  http://www.MakeAPromiseDay.com; http://www.MakeAPromiseDay.wordpress.com; Follow Matthew and “Make A Promise Day” on Twitter: http://www.Twitter.com/MakeAPromiseDay.  “Make A Promise Day” greeting cards and other exciting gift items are available for convenient online purchase by visiting Matthew’s Zazzle store: www.Zazzle.com/TheCoz.

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