"Make A Promise Day" — May 4th

May The Fourth Be With You!

Countdown to Make A Promise Day … Westchester County Executive, Robert Astorino, Proclaims May 4th To Be “Make A Promise Day”

Matthew Cossolotto, creator of “Make a Promise Day” (May 4th — May The Fourth Be With You!), welcomes the County Executive’s proclamation establishing May 4th as the “only unofficial ‘holiday’ dedicated to personal empowerment, goal achievement and integrity enhancement.”


Astorino’s action follows Yorktown Town Board’s adoption of a similar resolution in February 

April 28, 2011 — Yorktown resident, author, and guest speaker Matthew Cossolotto, creator of “Make A Promise Day,” today applauded the proclamation issued by Westchester County Executive Robert Astorino.  This proclamation follows adoption by the Yorktown Town Board of a similar resolution on February 15, 2011.

“This proclamation by the Westchester County Executive underscores the power and the appeal of this Make A Promise idea,” said Matthew Cossolotto.  “I’m thrilled because it means people here in Westchester and beyond will learn about ‘Make A Promise Day’ and the power of making a promise.  And this builds momentum for other jurisdictions – like New York State and other states – to follow Westchester’s lead.  The more communities and states and countries we have embracing the ‘Make A Promise Day’ idea, the more this positive message about the unique power of making a promise will spread.  My mission is to share the power of making a promise with millions of people around the world.  And by doing so we’ll transform the world one person and one promise at a time.”

Following is the full text of the proclamation:

Office of the County Executive

Westchester County, New York


WHEREAS:  The Town Board of Yorktown, New York, unanimously adopted a resolution on February 15, 2011, proclaiming May 4, 2011 and each year thereafter to be MAKE A PROMISE DAY, and;

WHEREAS:  MAKE A PROMISE DAY is the only unofficial “holiday” dedicated to personal empowerment, goal achievement and integrity enhancement, and;

WHEREAS:  MAKE A PROMISE DAY encourages individuals to turn important goals into heartfelt promises, thereby increasing the probability of reaching those goals, and;

WHEREAS: Celebrating MAKE A PROMISE DAY will have the effect of enhancing accountability, personal responsibility and integrity, and;

The County Executive of Westchester County recognizes the value of highlighting the power of making and keeping promises on the part of local students, teachers, community organizations, businesses and political leaders;

NOW, THEREFORE, I, ROBERTASTORINO, COUNTY EXECUTIVE OF WESTCHESTER COUNTY, do hereby proclaim May 4, 2011 and each year thereafter to be MAKE A PROMISE DAY and encourage organizations and individual members of the community to celebrate this very important day in a manner they deem to be suitable and appropriate.

By way of background, Cossolotto made a promise to his mother on her deathbed that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory. The resulting book, complete with Cossolotto’s dedication to his mother, is HabitForce! How to Kick the Habits of FAILURE and Adopt the Habits of SUCCESS. Signed copies of HabitForce! can be ordered via Cossolotto’s website: http://www.ThePodiumPro.com.

Cossolotto’s forthcoming book – The Power of Making a Promise – features a foreword by Jack Canfield, co-creator of the Chicken Soup for the Soul series. In his foreword to Cossolotto’s book Canfield writes:

When Matthew first told me about the heartfelt promise he made to his mother and that he was launching a special day called “Make A Promise Day” on May 4th, I was hooked. You could say he had me at “I promise.”…

Contributing the foreword to this book and being associated with Matthew’s inspiring “Make-A-Promise” project is totally aligned with my life’s purpose. I applaud Matthew for collecting and celebrating these uplifting stories about promises made and promises kept.

John Assaraf, best-selling author of Having It All, wrote this about Cossolotto’s “Make A Promise” project: “I agree completely with that there is something uniquely powerful about making a promise that goes beyond traditional goal-setting.”

Here are a few prominent examples of the power of making a promise:

Nancy Brinker, author of Promise Me and founder of Susan G. Komen for the Cure, promised her sister and breast cancer victim Suzy that she would help find a cure.

Bill Clinton made a promise to Chelsea that he would watch his diet and take care of his health.

Oprah Winfrey made a promise to Nelson Mandela that she would build a school for girls in South Africa.

NBC’s Al Roker made a promise to his dying father that he would deal with his weight issues.

As a guest speaker, Cossolotto offers several Personal Empowerment Programs (PEPTalks) to a variety of audiences including schools and colleges, corporations, government agencies, and nonprofits. Here are the titles of his top three PEPTalks:

The Power of Making a Promise: Make A Promise. Keep Your Word. Change Your Life. Transform The World.

The Joy of Speaking: Turn Stage Fright Into Stage Delight and Speak Your Way to the Peak

Success Is An Inside Job:  Harness Your HabitForce and Reach Your Peak Personal Potential

About Matthew Cossolotto: Creator of “Make A Promise Day” (May 4th), Matthew Cossolotto (The Podium Pro) is an author, guest speaker, CEO-level speechwriter, and speech coach. A former aide to House Speaker Jim Wright and Congressman Leon Panetta, Matthew also served as a CEO speechwriter at MCI, Pepsi-Cola International, and GTE. The author of HabitForce! and All The World’s A Podium, he’s working on a new book with a foreword by Jack Canfield about the power of making a promise. Matthew brings his Personal Empowerment Programs — “PEPTalks”– to colleges, associations, and corporations. Visit http://www.ThePodiumPro.com; http://www.MakeAPromiseDay.com; http://www.MakeAPromiseDay.wordpress.com;  Follow Matthew and “Make A Promise Day” on Twitter: http://www.Twitter.com/MakeAPromiseDay. “Make A Promise Day” greeting cards and other exciting gift items are available for convenient online purchase by visiting Matthew’s Zazzle store: www.Zazzle.com/TheCoz.

April 28, 2011 - Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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