"Make A Promise Day" — May 4th

May The Fourth Be With You!

Matthew talks with Brian Tracy about Make A Promise Day

Matthew Cossolotto discusses Make A Promise Day with legendary author Brian Tracy

Here I am with Brian Tracy at a conference in Las Vegas.  We talked about “Make A Promise Day” and the power of making a promise.  I also presented Mr. Tracy with one of my “Standing O” marketing pieces and a signed copy of my book The Real F Word — The 7 FAILURE Traps of Highly Disempowered People (and what to do about them).  I have been a big fan of Mr. Tracy’s for many years so it was a real honor to have a chance to finally meet him.

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May 19, 2010 Posted by | Uncategorized | , , , , , , , , , | Leave a comment

Kristi Frank says The Real F Word “is a great book.”

Matthew Cossolotto and Kristi Frank

I’m attending James Malinchak’s Speaking Success Boot Camp out here in Las Vegas.  One of the highlights for me has been having a chance to meet and get to know Kristi Frank from Season #1 of Donald Trump’s The Apprentice.  I spoke with Kristi about my Make A Promise Day initiative and the power of making a promise.  She said she really likes the idea. 

She also gave me a very nice quote about my book — The Real F Word.  As we chatted after her presentation at the conference, Kristi held up a copy of my book and exclaimed approvingly:  “This is a great book!”  Glad you like the book Kristi … and thanks for the nice quote.

May 15, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , | Leave a comment

“Standing O” Experts to help you reach your goals and keep your promises!

I’m excited about compiling and posting a list of experts on the Make A Promise Day website.  I refer to this list as my “Standing O” list of experts who can help others find their passion, reach their goals, and keep their promises.  Here’s the list of experts currently featured on the website, complete with photos, brief descritions and website links.  For immediate access, here’s the exact page on the website:  http://www.makeapromiseday.com/May4Launch:

Ken Brown, Les Brown, Brendon Burchard, Jack Canfield, Dr. Wayne Dyer, Roslyn Franken, Rick Frishman, Rich German, Lee Glickstein, Mark Victor Hansen, Steve Harrison, Paul Hoffman, Gay Hendricks, Peggy McColl, Norm Lapalme, Brian Proctor, David Riklan, Tony Robbins, Ken Shelton, Lou Tice, Granville Toogood, and Brian Tracy.  This list of feature experts is sure to grow over time.  If you have suggestions for additional expert resources, please let me know.

May 11, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

HabitForce! “The User’s Guide for Your Personal Operating System”

Signed copies available by visiting www.ThePodiumPro.com.   The book is a great resource to help you reach your goals and keep your promises!   Tell your friends.  Makes a great gift.  Helps you start off the New Year with the right frame of mind.  Personal empowerment is the gift that keeps on giving … for a lifetime. 

HabitForce! by Matthew Cossolotto

“This truly is personal change you can believe in!
Ken Shelton, Publisher/Editor
Leadership Excellence
www.LeaderExcel.com

 
“Matthew shows readers how to not only survive failure but thrive by replacing FAILURE habits with their  SUCCESS counterparts.  If you believe that success — not failure — is your destiny, this book is a must read.” 

Peggy McColl

New York Times Best-Selling Author, Your Destiny Switch

www.destinies.com

May 11, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Power of a Promise — Make one today to your mother.

 

The article below was published in the May issue of Personal Excellence Magazine.  Visit www.LeaderExcel.com for more info about subscribing to Personal Excellence and Leadership Excellence.  Hope you enjoy my article.  Visit  www.MakeAPromiseDay.com for more information about Make A Promise Day and The Power of Making a Promise.  Many thanks to Ken Shelton and the team at Personal Excellence for running my article this month. 

Power of a Promise

Make one today to your mother.

By Matthew Cossolotto

Some years ago, when I was thinking about writing a book about the habits of failure and success, I spoke about my ideas with my mother, Virginia Hope Butler, a talented writer. I enjoyed kicking creative ideas around with her. I would explain the concepts and how I thought this book would provide a powerful guide for people who felt stuck, disempowered, and unable to make positive changes.  She encouraged me to complete the book. 

 Although I spent much time talking about the book, I never finished. After my mother was diagnosed with lung cancer, became terminally ill, and had only weeks to live, I promised her that I’d finish the book, get it published, and dedicate it to her.

We both fought back tears. We both knew that she would not live long enough to see the book published. But I could see in her eyes that dedicating the book to her memory meant a great deal to her. She smiled brightly when I made that promise, despite the pain she was experiencing, and said: “You do that, Matthew!”

Promises to Keep

I credit that promise for motivating me to finish the book and get it published with this dedication: 

In loving memory of my mother, Virginia Hope (Ludascher) Butler

I did it, Mom!  Finally.  I can honestly say that this book would never have been completed had I not made that promise to you at home in Gasquet, California, a few weeks before you passed away. This vividly demonstrates the power of making a promise, especially to your mother!

Turn your goals into promises.  When you make a promise—especially to your mother—failure is not an option.  Making a promise means you have some skin in the game.  Your integrity is on the line.  It’s more difficult to turn your back on a promise made to someone you care about than it is to ignore a vague goal or a half-hearted resolution.

 To ensure you meet a particular goal—whether it’s to quit smoking, lose weight, stop drinking, or write that book—do yourself a big favor.  Turn that goal into a promise.  Making a promise keeps you on track.  You’ll remind yourself that failure is not an option.  You must follow through and get it done because you know in your heart that if you don’t you will disappoint somebody who means a great deal to you.

After making and keeping a few promises, you’ll strengthen your achievement muscles.  You’ll start to close the gap between your performance and your potential.  You’ll enhance your confidence about your ability to set goals and reach them.

Ya Promise?

When I was a kid, I remember telling friends that I would do something—perhaps play baseball on Saturday or go to the movies or pay back the 50 cents I borrowed. That’s when I’d get asked:  Ya promise? And I’d ask the same question when a friend made a commitment to me.  Ya promise? 

It’s a powerful question that makes you stop and think before you answer.  Kids know that instinctively. Sometimes we’d underscore the seriousness of the promise with the familiar rhyme:  “Cross my heart, hope to die, stick a needle in my eye.”  That’s when the promise really had some teeth.

As adults, we seldom ask somebody to promise to do something.  And we rarely volunteer a promise. We should bring back the power of making a promise. 

Inspired by the empowering experience of making that promise to my mother, I am spreading the word about the power of making a promise.  With the launch of Make A Promise Day, I encourage you to pick any day that has special meaning—Mother’s Day, Father’s Day, a birthday, Valentine’s Day, or wedding anniversary—and use that day to translate a specific goal into a heartfelt promise to someone you care about. 

I offer five keys to help you make and keep your promises: 1) be specific—turn concrete goals into heartfelt promises; 2) commit emotionally—make a promise to someone you really care about; 3) be selective—pick just one or two important goals; 4) start small—get started by identifying and reaching a couple of small, quickly accomplished goals to build your “achievement” muscles and boost your goal-reaching confidence; and 5) follow through—to reinforce your promise, make it public and put it in writing to put your integrity on the line.  

Make a Promise Day is a personal empowerment day dedicated to setting and reaching goals. Make a promise to your mother.  Instead of making a vague wish, make a self-improvement promise—and follow through. Then, you, along with poet Robert Frost, can say, “I have promises to keep, and miles to go before I sleep.” PE

Matthew Cossolotto is author of The Real F Word: The 7 Failure Traps of Highly Disempowered People (and what to do about them) (Morgan James Publishing). Visit www.MakeAPromiseDay.com, www.PEPTalksUSA.com, and www.Ovations.com.

May 10, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , | Leave a comment

Should Tiger Woods Make A Promise to His Mother on Mother’s Day?

Maybe it’s none of my business, but I can’t help thinking that maybe … just maybe … Tiger Woods should consider making a promise to his mother today.  I don’t want to tell Tiger exactly what he should promise, but it should be very specific and very direct.  He should make a promise that puts his integrity on the line and doesn’t leave any wiggle room for excuses or fudging. 

The value of making a promise to someone you care about is the clarity it offers.  It’s like a poker game when you decide to go “all in.”  With a promise, you’re all in.  You have some real skin in the game, so to speak.  Your integrity is on the line and you’re now accountable to somebody else … somebody you really, truly care about. 

So go ahead Tiger.  Make a promise to your mother today.  That will provide some much-needed clarity about what you will and won’t do in the future.  As the Nike ad says:  Just Do It!

May 9, 2010 Posted by | Uncategorized | , , , , , , , , , , , , , , | Leave a comment

Mother’s Day Message: Give Mom Flowers and a Promise!

 

For Immediate Release

Media Contact:
Matthew Cossolotto
914-645-7228

matthew@ovations.com

 Mother’s Day Message:  Give Mom Flowers and a Promise!  “Make A Promise.  Keep Your Word.  Change Your Life.” 

A Promise to His Dying Mother Spurs Former Aide to House Speaker Jim Wright and Congressman Leon Panetta to Launch First Annual “Make a Promise Day” May 4th and Create “The Power of Making a Promise” Keynote 

 www.MakeAPromiseDay.com Now Live!  “Be The Promise” Newsletter and Book Planned

YORKTOWN HEIGHTS, NY – May 7, 2010 – Matthew Cossolotto, creator of “Make A Promise Day” and author of The Real F Word (FAILURE), urges people to give mom flowers and a promise this Mother’s Day. 

Cossolotto, former aide to US House Speaker Jim Wright and Congressman Leon Panetta, made a promise to his dying mother (Virginia Hope Butler) that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory.  The resulting book is The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them), available via www.Amazon.com, www.BarnesandNoble.com or local bookstores.

Launching “Make A Promise Day” on May 4th – May The Fourth Be With You!

“People are frustrated with gridlock and broken promises in Washington and on Wall Street.  We see high-profile leaders, sports figures, and would-be role models embroiled in various scandals.  It’s time to increase the level of integrity in society – one person and one promise at a time,” Cossolotto suggests.  “That’s one reason I launched the first annual ‘Make A Promise Day’ on May 4th.  It’s the first ‘holiday’ specifically dedicated to personal empowerment, integrity enhancement and goal achievement.”

Cossolotto’s positive message is catching on.  He’s been interviewed on several programs including Doug Stephan’s Good Day, Rick Barber’s After Midnight, Gus Lloyd’s Seize The Day (SiriusXM), Bruce Owens Good Morning Hudson Valley, Jack Ebling (WLIS-AM), Brainstorms with Nora Klaver, Kellie Fuller (KVON-AM), among others.  

Cossolotto has created a keynote presentation about “The Power of Making a Promise” and is collecting real stories from real people about promises made and promises kept for his next book.  Visit www.MakeAPromiseDay.com for details.  

About Matthew Cossolotto:  A former congressional aide and CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE, Matthew offers a range of executive communication services and guest speaking programs.  Please visit www.MakeAPromiseDay.com, www.Ovations.com, and www.PEPTalksUSA.com.

May 9, 2010 Posted by | Uncategorized | , , , , , , , , , , , , | Leave a comment

Press Release – Mother’s Day Message and Launch of Make A Promise Day

 

For Immediate Release 

Media Contact:
Matthew Cossolotto

Ovations International, Inc.
914-645-7228

matthew@ovations.com

Mother’s Day Message:  Give Mom Flowers and a Promise!

“Make A Promise.  Keep Your Word.  Change Your Life.” 

A Promise to His Dying Mother Spurs Former Aide to House Speaker Jim Wright and Congressman Leon Panetta to Launch First Annual “Make a Promise Day” May 4th and Create “The Power of Making a Promise” Keynote 

www.MakeAPromiseDay.com Now Live! 

“Be The Promise” Newsletter and Book Planned

 YORKTOWN HEIGHTS, NY – May 7, 2010 – Matthew Cossolotto, creator of “Make A Promise Day” and author of The Real F Word (FAILURE), urges people to give mom flowers and a promise this Mother’s Day. 

Cossolotto, former aide to US House Speaker Jim Wright and Congressman Leon Panetta, made a promise to his dying mother (Virginia Hope Butler) that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory.  The resulting book is The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them), available via www.Amazon.com, www.BarnesandNoble.com or local bookstores.

Launching “Make A Promise Day” on May 4th – May The Fourth Be With You!

“People are frustrated with gridlock and broken promises in Washington and on Wall Street.  We see high-profile leaders, sports figures, and would-be role models embroiled in various scandals.  It’s time to increase the level of integrity in society – one person and one promise at a time,” Cossolotto suggests.  “That’s one reason I launched the first annual ‘Make A Promise Day’ on May 4th.  It’s the first ‘holiday’ specifically dedicated to personal empowerment, integrity enhancement and goal achievement.”

Cossolotto’s positive message is catching on.  He’s been interviewed on several programs including Doug Stephan’s Good Day, Rick Barber’s After Midnight, Gus Lloyd’s Seize The Day (SiriusXM), Bruce Owens Good Morning Hudson Valley, Jack Ebling (WLIS-AM), Brainstorms with Nora Klaver, Kellie Fuller (KVON-AM), among others. 

Cossolotto has created a keynote presentation about “The Power of Making a Promise” and is collecting real stories from real people about promises made and promises kept for his next book.  Visit www.MakeAPromiseDay.com for details.  

About Matthew Cossolotto:  A former congressional aide and CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE, Matthew offers a range of executive communication services and guest speaking programs.  Please visit www.MakeAPromiseDay.com, www.Ovations.com, and www.PEPTalksUSA.com.

May 8, 2010 Posted by | Uncategorized | Leave a comment