"Make A Promise Day" — May 4th

May The Fourth Be With You!

Launching “Make A Promise Day” May 4th 2010

For Immediate Release

Media Contact:
Matthew Cossolotto

Ovations International, Inc.


 A Promise to His Dying Mother Spurs Former Congressional Aide to Launch “Make a Promise Day” May 4th

In time for Mother’s Day… Matthew Cossolotto – former aide to Congressman Leon Panettaand House Speaker Jim Wright – says:  “When you make a promise, especially to your mother, failure is not an option.”

Cossolotto fulfills promise to his dying mother with his book The Real F Word (FAILURE) and notes the plot of Sandra Bullock’s movie The Blind Side features a similar promise

YORKTOWN HEIGHTS, NY – April 2010 – Matthew Cossolotto made a promise to his dying mother (Virginia Hope Butler) that he would finish writing a book he had been discussing with her, get it published, and dedicate it to her memory.

Cossolotto recalls:  “I’ll never forget my mother’s reaction.  Her face lit up and she smiled brightly despite the terrible pain she was experiencing. ‘You do that, Matthew’ she said.  ‘You do that!’  And I’m proud to say I did.  I think she’d be proud too. I only wish she could be here on Mother’s Day to read the dedication herself.”

The resulting book is The Real F Word: The 7 FAILURE Traps of Highly Disempowered People (and what to do about them), published by Morgan James Publishing and available via www.Amazon.com, www.BarnesandNoble.com or local bookstores.

Launching “Make A Promise Day” on May 4th – May The Fourth Be With You!

“Making a heartfelt promise, especially to your mother, unleashes an irresistible force for personal transformation and goal achievement,” Cossolotto explains.  “It’s a powerful way to get unstuck, to break free from old FAILURE traps and jumpstart your personal change journey.  This is critical for success and happiness anytime, but it’s especially important in today’s tough economy.  ‘Make A Promise Day’ is all about personal empowerment – the first ‘holiday’ so dedicated.”

Cossolotto offers five keys to help people make and keep their promises:

  • Be Specific!  Turn concrete goals into heartfelt promises.
  • Commit Emotionally!  Make a promise to someone you really care about. 
  • Be Selective!  Pick just one or two important goals. 
  • Start Small!  Get started by identifying and reaching a couple of small, quickly accomplished goals.  This builds your “achievement” muscles and boosts your goal-reaching confidence.  
  • Follow Through!  Remember, when you make a promise your integrity is on the line.  To reinforce your promise, consider making it public and putting it in writing.  Tiger Woods take note!

 Cossolotto also urges people to extend the spirit of “Make A Promise Day” to other days with special meaning – birthdays, Valentine’s Day, wedding anniversaries, graduation day, Father’s Day, and Mother’s Day.   “The promise I made to my mother motivated me to finish my book.  This Mother’s Day, why not give your mom flowers and a promise?”

Cossolotto plans to spread his positive, personal empowerment message with a new keynote presentation – “The Power of Making a Promise” – to a variety of audiences, including schools and colleges, corporations, government agencies, and nonprofits.  “And that’s a promise,” he adds.   

See www.MakeAPromiseDay.com on May 4th for details, including written promise forms and gift items. 

About Matthew Cossolotto:  A former congressional aide and CEO-level speechwriter and communications executive at MCI, Pepsi-Cola International, and GTE, Matthew offers a range of executive communication services and guest speaking programs.  Please visit www.Ovations.com, www.PEPTalksUSA.com, and www.TheEmpowermentPro.com.

April 9, 2010 - Posted by | Uncategorized | , , , , , , , ,

1 Comment »

  1. Hi, this is a comment.
    To delete a comment, just log in, and view the posts’ comments, there you will have the option to edit or delete them.

    Comment by Mr WordPress | April 9, 2010 | Reply

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